If you’ve cut the cord on your landline and rely solely on a cellphone for calls, you’re likely to spend more time listening to the radio and sampling more stations, according to a pilot study in Lexington, KY run by The Nielsen Company. In March, Nielsen will roll out similar studies in 51 other major markets.
The Lexington study found that cell-phone-only homes logged nearly 23 hours of radio listening per week compared to just over 19 hours for the total sample.
In addition, the sample group:

Listens to 3.5 radio stations compared …