Year Over Year Growth | Nielsen Wire

Demand For Political News Boosts Sept. Traffic To U.S. News Sites

Oct 22, 2008 | Posted in Online And Mobile, Politics | 1 Comment

According to Nielsen Online, in September NYTimes.com was the top U.S.-based online newspaper site, while MSNBC Digital Network (MSNBC) was the top U.S. online news outlet, Editor & Publisher reported this week.

The NY Times’ website drew just over 20 million unique visitors in September — a 37% increase over unique traffic to the site last September.

Sept. 2008 Rank	Top 10 Newspaper Sites (ranked by unique users)	Sept. 2008 Unique Traffic (in 000’s)	% Growth Vs. Sept. 2007 Unique Traffic
1	NYTimes.com	20,068	37%
2	washingtonpost.com	12,956	43%
3	USATODAY.com	11,439	33%
4	LA Times	10,022	102%
5	Wall Street Journal Online	9,047	94%
6	Boston.com	8,610	122%
7	SFGate.com/San Francisco Chronicle	5,129	18%
8	New York Post	4,815	98%
9	Politico	4,605	219%
10	Chicago Tribune	4,558	46%
Source: The Nielsen Company (September 2008).

Meanwhile, MSNBC saw 44% year over year growth, reaching 43.2 million unique visitors in September, according to Nielsen.

Sept. 2008 Rank	Top 10 Online News Outlets (ranked by unique users)	Sept. 2008 Unique Traffic (in 000’s)	% Growth Vs. Sept. 2007 Unique Traffic
1	MSNBC Digital Network	43,211	44%
2	Yahoo! News	38,073	18%
3	CNN Digital Network	37,277	21%
4	AOL News	21,419	2%
5	NYTimes.com	20,068	37%
6	Tribune Newspapers	18,033	46%
7	ABCNEWS Digital Network	17,181	87%
8	Fox News Digital Network	14,864	91%
9	Gannett Newspapers and Newspaper Division	13,689	11%
10	Google News	13,502	39%
Source: The Nielsen Company (September 2008).