A World Series matchup featuring two of the East Coast’s largest media markets led to some of the highest viewership baseball has seen in five years.

The New York Yankees boasted the most viewers per game during the regular season, while the Philadelphia Phillies’ seasonal viewership was up 25% over 2008.

Findings released today from The Nielsen Company show that out-of-home-television in 2008 was consumed more often by young adults age 18-24. Marquee sporting events such as the MLB World Series, the NBA Final games, as well as NFL regular season games showed the biggest draw for out-of-home television viewers, while TV programming during M-F daytime and on the weekends were watched more out-of-the-home than TV programs in other dayparts. The findings are based on data from the Nielsen and Integrated Media Measurement Inc (IMMI) out-of-home service, …

Matt Foran, Nielsen Sports
With Major League Baseball’s opening day fast approaching, big league teams are looking to surpass last-season’s finish and to collect more eyeballs for their advertisers and corporate sponsors.  A look back at the stats from locally and nationally televised games from the 2008 season reveals impressive numbers and teams will hope to carry that momentum throughout the 2009 season… and perhaps the playoffs.
Regional Ratings:
Locally, Boston continued to show the power of Red Sox Nation, with a 10.1 HH AA% on NESN (New England Sports Network), the highest average …

The conclusion of the Phillies v. Rays World Series drew half of all Philadelphia households (51.8%) and almost one-third (32.4%) of all Tampa Bay households.
The game aired on FOX Wednesday night, between 8:30pm and 10:15pm EDT.  
In comparison, just 29% of Philly households and 23.4% of Tampa Bay households watched Barack Obama’s infomercial in the half hour leading up to what proved to be the Phillies-Rays’ final game.
The half-hour political simulcast — the first of its kind, since Ross Perot ran a political telecast on the eve of Election Day in 1996 — aired on CBS, …

The conclusion of Game 5 of the MLB World Series, which aired on FOX, was the number one-ranked primetime telecast on broadcast TV for Wednesday, October 29, 2008.
CBS’s “Criminal Minds” and “CSI: NY” rounded out the top three.
NBC’s and CBS’s telecasts of Sen. Barack Obama’s half-hour political infomercial also made the top 10.

Rank
Program
Network
Viewers (P2+)

1
FOX WRLD SERIES GM5 CONCL(S)-10/29/2008
FOX
19,844,000

2
CRIMINAL MINDS
CBS
13,966,000

3
CSI: NY
CBS
13,754,000

4
FOX WRLD SRS GM5 CONCLPRE(S)-10/29/2008
FOX
12,080,000

5
FOX WRLD SRS GM5 CONCLPST(S)-10/29/2008
FOX
10,538,000

6
OBAMA: PAID POLITICAL-NBC(S)-10/29/2008
NBC
9,911,000

7
OBAMA: PAID POLITICAL-CBS(S)-10/29/2008
CBS
8,602,000

8
DEAL OR NO DEAL-WED
NBC
8,337,000

9
PRIVATE PRACTICE
ABC
7,933,000

10
OLD CHRISTINE
CBS
7,607,000

Source: The Nielsen Company (October 29, 2008).

Overall, FOX won the night with an average …

Updated: The conclusion of Game 5 of the MLB World Series, in which the Philadelphia Phillies defeated the Tampa Bay Rays 4-1, drew 19.8 million average viewers Wednesday night — the series’ largest TV audience. 
The first half of Game 5, on Monday night, drew 13.2 million average TV viewers — before a rain delay suspended play in the bottom of the sixth inning.

DATE
NETWORK
VIEWERS (P2+)

WEDNESDAY, OCTOBER 29, 2008
(GAME 5 – conclusion)
FOX
19,844,000

MONDAY, OCTOBER 27, 2008
(GAME 5 – suspended in 6th inning by rain delay)
FOX
13,237,000

SUNDAY, OCTOBER 26, 2008
(GAME 4)
FOX
15,479,000

SATURDAY, OCTOBER 25, 2008
(GAME 3)
FOX
9,836,000

THURSDAY, OCTOBER 23, 2008
(GAME …

Each week, Nielsen Sports analysts offer their take on the biggest sports media headlines.
This past weekend, Senators John McCain and Barack Obama faced some tough competition in Pennsylvania. 
With the Phillies playing in the World Series and college and pro football games on both Saturday and Sunday, there was no shortage of TV sports options for politics-weary Pennsylvanians, looking for a break from presidential campaigning.
The action started on Saturday in western Pennsylvania, as the Penn State Nittany Lions took on their Big 10 Rival, the Ohio State Buckeyes.  In nearby Pittsburgh, 20.8% of …

CBS’s “Criminal Minds” and “CSI: NY” were the number one- and number three-ranked primetime telecasts on broadcast TV for Wednesday, October 22, 2008.
Game one of the MLB World Series, which aired on FOX, was sandwiched in between the two, in second place.

Rank
Program
Network
Viewers (P2+)

1
CRIMINAL MINDS
CBS
15,012,000

2
FOX WORLD SERIES GAME 1(S)-10/22/2008
FOX
14,634,000

3
CSI: NY
CBS
14,390,000

4
FOX WORLD SERIES GM1-PRE(S)-10/22/2008
FOX
9,729,000

5
PRIVATE PRACTICE
ABC
7,980,000

6
OLD CHRISTINE
CBS
7,756,000

7
DEAL OR NO DEAL-WED
NBC
7,608,000

8
GARY UNMARRIED
CBS
7,556,000

9
KNIGHT RIDER
NBC
7,226,000

10
DIRTY SEXY MONEY
ABC
5,745,000

Source: The Nielsen Company (October 22, 2008).

Overall, FOX won the night with an average audience of almost 14 million viewers, while CBS took second place with almost 12.4 million average …

Each week, Nielsen Sports’ analysts offer their take on the biggest sports media headlines.
Many in the media were hoping for a Boston Red Sox vs. Los Angeles Dodgers World Series match-up, but the fans in Tampa and Philadelphia certainly aren’t complaining. 
In Philadelphia, the fourth largest U.S. TV market, 35.7% of all local households tuned in for the first game of the Series Wednesday night.  Viewership in the city of brotherly love has grown steadily throughout the playoffs.
That upwardly mobile TV ratings trend was also evident in the Tampa Bay market, where local …