In August, videos at JohnMcCain.com attracted more female than male viewers for the first time, Nielsen Online reported Wednesday.
Women accounted for 58% of all unique video viewers on John McCain’s website last month — up from July and June, when they made up 48% and 37% of unique video viewers on the site.
The increase in women video viewers at JohnMcCain.com came during the same month that McCain selected Sarah Palin as his vice presidential running mate.
Barack Obama’s website drew consistently large percentages of women video viewers during the summer months, …

According to Forbes, men and women use their mobile phones very differently.
Forbes’ story cited data from Nielsen Mobile showing that men are more likely to surf the mobile Web and watch mobile TV, while women take more photos, send more text and multimedia messages, and download more ringtones than men. 
The story also noted that women, who see their phones as extension of their personalities, are more likely to personalize their phones, while men treat their phones as a tool for keeping up with news and work email.
Learn more about mobile usage …

British women are the target of a new marketing push that aims to prop up flagging beer sales in the UK, The Wall Street Journal reported Friday.
Beermakers like Coors and Diageo, which owns Guinness, are hoping women, a largely untapped group of potential beer customers, will be drawn to sweeter, lighter new beers they’ve introduced. 
But that strategy alone may not be enough to boost beer sales, Graham Page of Nielsen told the Journal. 
“[Women] don’t consume the volume [of beer] — and that is crucial — that men do,” Page noted.