Women age 25-54 with at least one child — the so-called “Power Moms” – represent nearly 20 percent of the active online population, according to Nielsen Online, and they are wielding more influence than ever.
So what are Power Moms doing online?  Where they spend time varies by demographic categories.  For example, “Established Moms,” those aged 40-50 with three or more children at home, are heavy online shoppers, with Shopzilla.com the most popular site.  Newbie Moms, aged 25-34 with one or two children at home, also enjoy online shopping, but social …

“Hockey moms” — famously invoked by Gov. Sarah Palin in her V.P. campaign speeches — may also have a passion for politics.
According to a Nielsen analysis released Tuesday, “hockey moms” — defined as women ages 25 to 54 who live in homes with children and who watched at least six minutes of the most recent Stanley Cup Finals on NBC – were more likely than average moms to watch the first two debates of the 2008 election.
Last Thursday, Sen. Joe Biden and Gov. Sarah Palin’s V.P. debate drew 23.8% of all mothers (ages …