Nielsen Wire » Wisconsin http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Thu, 09 Feb 2012 20:36:28 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Rochester Democrat and Chronicle, Washingtonpost.com Top New Survey http://blog.nielsen.com/nielsenwire/media_entertainment/rochester-democrat-and-chronicle-washingtonpostcom-top-new-survey/ http://blog.nielsen.com/nielsenwire/media_entertainment/rochester-democrat-and-chronicle-washingtonpostcom-top-new-survey/#comments Wed, 15 Jul 2009 15:46:25 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=13593 The Rochester Democrat and Chronicle and washingtonpost.com took top honors in Scarborough Research’s biannual Newspaper Penetration Report.  According to the survey, the Rochester Democrat and Chronicle’s print edition was read by 78 percent of the adults in the market.  It also took the top spot in the Integrated Newspaper Audience rankings, which measures the percent of adults in a market who read the newspaper in print form, on the Internet, or did both during the past week, with 80 percent.

Washingtonpost.com was the leading newspaper website, with 24 percent of adults in the local market visiting the newspaper’s web site in the past week. 

Weekly Print Audience 

Rank Newspaper Local Market (DMA) Weekly Print Audience
1 Rochester Democrat and Chronicle Rochester, NY 78%
2 Des Moines Register Des Moines, IA 69%
3 Gannett Wisconsin Newspapers* Green Bay, WI 68%
4 Syracuse Post-Standard Syracuse, NY 68%
5 Buffalo News Buffalo, NY 66%
Source: Scarborough Research

 * Gannett Wisconsin Newspapers include Appleton Post-Crescent, Fond du Lac Reporter, Green Bay Press-Gazette, Manitowoc Herald Times Repoter, Oshkosh Northwestern

Weekly Website Audience 

Rank Newspaper Local Market (DMA) Weekly Print Audience
1 Washingtonpost.com Washington, DC 24%
2 MySanAntonio.com/Express-News.com/KENS5.com San Antonio, TX 21%
2t Austin360.com/Statesman.com Austin, TX 21%
3 NOLA.com New Orleans, LA 19%
4 Gannett Wisconsin Newspapers* Green Bay, WI 18%
Source: Scarborough Research

Integrated Newspaper Audience

Rank Newspaper Local Market (DMA) Weekly Print Audience
1 Rochester Democrat and Chronicle/DemocratAndChronicle.com Rochester, NY 80%
2 Gannett Wisconsin Newspapers* Green Bay, WI 72%
2t Des Moines Register/DesMoinesRegister.com Des Moines, IA 72%
3 Syracuse Post-Standard/syracuse.com Syracuse, NY 69%
4 Buffalo News/Buffalo.com/BuffaloNews.com Buffalo, NY 38%
Source: Scarborough Research

Read the full press release.

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/rochester-democrat-and-chronicle-washingtonpostcom-top-new-survey/feed/ 1 Obama and McCain’s Ads: Equally “Negative” http://blog.nielsen.com/nielsenwire/media_entertainment/obama-and-mccains-ads-equally-negative/ http://blog.nielsen.com/nielsenwire/media_entertainment/obama-and-mccains-ads-equally-negative/#comments Thu, 02 Oct 2008 18:04:00 +0000 admin http://blog.nielsen.com/nielsenwire/?p=1937 Despite finger-pointing from both sides, Barack Obama and John McCain’s presidential campaigns have run almost the same number of negative local campaign ads, Nielsen Monitor-Plus reported Thursday.

From June 3, when the primaries ended, through Sept. 7, the most recent reporting period, the McCain campaign ran 76,192 negative ads against Obama.  During the same time period, the Obama campaign placed 75,246 negative commercials against McCain.

Negative advertising by both candidates and the “527” groups that support them has concentrated in the top battleground states, led by Ohio, Michigan, Pennsylvania, and Wisconsin.

Rank
(By # Of Ads)		 State # Of McCain Negative Ads
Placed By Obama & 527s
1 Ohio 11,037
2 Michigan 10,397
3 Wisconsin 8,974
4 Pennsylvania 8,569
5 Colorado 4,332
6 Florida 4,112
7 Missouri 3,899
8 Nevada 3,741
9 Virginia 3,260
10 Iowa 3,170
Source: The Nielsen Company (June 3, 2008 – September 7, 2008).
Rank
(By # Of Ads)		 State # Of Obama Negative Ads
Placed By McCain & 527s
1 Ohio 14,397
2 Michigan 12,292
3 Pennsylvania 11,363
4 Wisconsin 10,005
5 Iowa 7,172
6 Colorado 6,016
7 Nevada 4,766
8 Missouri 4,305
9 New Mexico 2,106
10 West Virginia 1,970
Source: The Nielsen Company (June 3, 2008 – September 7, 2008).

The three commercials used most frequently by each candidate’s campaigns aired more than 10,000 times each.

Top 3 McCain Ads Against Obama # Of Commercials Placed On Local TV
Negative – Obama/ Spending/Budget/ Taxes/ Men 16,354
Negative – Obama/ Higher Taxes/ Foreign Oil 16,215
Negative – Obama/ Gas / Domestic Drilling 10,760
Source: The Nielsen Company (June 3, 2008 – September 7, 2008).
Top 3 Obama Ads Against McCain # Of Commercials Placed On Local TV
Negative – McCain/ Iraq War/ Oil/ Economy 11,140
Negative – McCain/ Housing/ Economy 10,187
Negative – McCain/ Economy/ Taxes/ Iraq War 10,074
Source: The Nielsen Company (June 3, 2008 – September 7, 2008).

View each candidate’s top negative ad below.

Read coverage of Nielsen’s findings in Newsweek, AdAge, the Chicago Tribune’s “The Swamp” political blog, The Boston Globe, and the Los Angeles Times.

McCain Ad: Expensive Plans

Obama Ad: Book

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