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	<title>Nielsen Wire &#187; wireless trends</title>
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		<title>In U.S., SMS Text Messaging Tops Mobile Phone Calling</title>
		<link>http://blog.nielsen.com/nielsenwire/online_mobile/in-us-text-messaging-tops-mobile-phone-calling/</link>
		<comments>http://blog.nielsen.com/nielsenwire/online_mobile/in-us-text-messaging-tops-mobile-phone-calling/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 22:19:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Nielsen News]]></category>
		<category><![CDATA[Online + Mobile]]></category>
		<category><![CDATA[consumer trends]]></category>
		<category><![CDATA[mobile phone trends]]></category>
		<category><![CDATA[mobile subscribers]]></category>
		<category><![CDATA[Nielsen Segmentation & Targeting]]></category>
		<category><![CDATA[Nielsen Trends & Foresight]]></category>
		<category><![CDATA[Q2 2008]]></category>
		<category><![CDATA[SMS text message]]></category>
		<category><![CDATA[text message]]></category>
		<category><![CDATA[text messaging levels]]></category>
		<category><![CDATA[texting]]></category>
		<category><![CDATA[wireless subscribers]]></category>
		<category><![CDATA[wireless trends]]></category>

		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=1477</guid>
		<description><![CDATA[The typical U.S. mobile subscriber sends and receives more SMS text messages than telephone calls, according to research released Monday by Nielsen Mobile. 
During the second quarter of 2008, a typical U.S. mobile subscriber placed or received 204 phone calls each month.  In comparison, the average mobile customer sent or received 357 text messages per month &#8212; a 450% increase over the number of text messages circulated monthly during the same period in 2006.




Time Period
Average Number of
Monthly Calls*
Average Number of
Monthly Text Messages*


Qtr 1, 2006
198
65


Qtr 2, 2006
216
79


Qtr 3, 2006
221
85


Qtr 4, 2006
213
108


Qtr 1, ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/09/text-messaging.jpg"><img class="alignleft size-medium wp-image-1480" title="text-messaging" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/09/text-messaging-300x299.jpg" alt="" width="150" height="150" /></a>The typical U.S. mobile subscriber sends and receives more SMS text messages than telephone calls, according to research released Monday by Nielsen Mobile. </p>
<p>During the second quarter of 2008, a typical U.S. mobile subscriber placed or received 204 phone calls each month.  In comparison, the average mobile customer sent or received 357 text messages per month &#8212; a 450% increase over the number of text messages circulated monthly during the same period in 2006.</p>
<p><span id="more-1477"></span></p>
<table class="chart" border="0">
<tbody>
<tr>
<th>Time Period</th>
<th>Average Number of<br />
Monthly Calls*</th>
<th>Average Number of<br />
Monthly Text Messages*</th>
</tr>
<tr>
<td class="axis">Qtr 1, 2006</td>
<td>198</td>
<td>65</td>
</tr>
<tr>
<td class="axis">Qtr 2, 2006</td>
<td>216</td>
<td>79</td>
</tr>
<tr>
<td class="axis">Qtr 3, 2006</td>
<td>221</td>
<td>85</td>
</tr>
<tr>
<td class="axis">Qtr 4, 2006</td>
<td>213</td>
<td>108</td>
</tr>
<tr>
<td class="axis">Qtr 1, 2007</td>
<td>208</td>
<td>129</td>
</tr>
<tr>
<td class="axis">Qtr 2, 2007</td>
<td>228</td>
<td>172</td>
</tr>
<tr>
<td class="axis">Qtr 3, 2007</td>
<td>226</td>
<td>193</td>
</tr>
<tr>
<td class="axis">Qtr 4, 2007</td>
<td>213</td>
<td>218</td>
</tr>
<tr>
<td class="axis">Qtr 1, 2008</td>
<td>207</td>
<td>288</td>
</tr>
<tr>
<td class="axis">Qtr 2, 2008</td>
<td>204</td>
<td>357</td>
</tr>
<tr>
<th class="table_meta" colspan="3">Source: The Nielsen Company (January 1, 2006 to June 30, 2008)</th>
</tr>
<tr>
<th class="table_meta" colspan="3">*Note: Data includes U.S. wireless subscribers only.</th>
</tr>
</tbody>
</table>
<p>U.S. teens (ages 13 to 17) had the highest levels of text messaging in Q2 2008, sending and receiving an average of 1,742 text messages per month.  In comparison, teens took part in an average of 231 mobile phone calls per month, during the same time period.</p>
<table class="chart" border="0">
<tbody>
<tr>
<th>Age Group</th>
<th>Average Number of<br />
Monthly Calls*</th>
<th>Average Number of<br />
Monthly Text Messages*</th>
</tr>
<tr>
<td class="axis">All Subscribers</td>
<td>204</td>
<td>357</td>
</tr>
<tr>
<td class="axis">Ages 12 &amp; Under</td>
<td>137</td>
<td>428</td>
</tr>
<tr>
<td class="axis">Ages 13-17</td>
<td>231</td>
<td>1,742</td>
</tr>
<tr>
<td class="axis">Ages 18-24</td>
<td>265</td>
<td>790</td>
</tr>
<tr>
<td class="axis">Ages 25-34</td>
<td>239</td>
<td>331</td>
</tr>
<tr>
<td class="axis">Ages 35-44</td>
<td>223</td>
<td>236</td>
</tr>
<tr>
<td class="axis">Ages 45-54</td>
<td>193</td>
<td>128</td>
</tr>
<tr>
<td class="axis">Ages 55-64</td>
<td>145</td>
<td>38</td>
</tr>
<tr>
<td class="axis">Ages 65+</td>
<td>99</td>
<td>14</td>
</tr>
<tr>
<th class="table_meta" colspan="3">Source: The Nielsen Company (January 1, 2006 to June 30, 2008)</th>
</tr>
<tr>
<th class="table_meta" colspan="3">*Note: Data includes U.S. wireless subscribers only.</th>
</tr>
</tbody>
</table>
<p>Nielsen tracks billing activity through an opt-in panel of more than 50,000 personally liable, postpaid U.S. mobile lines across the top four carriers, AT&amp;T, Sprint Nextel, T-Mobile, and Verizon Wireless.</p>
<p>Read more about <a href="http://en-us.nielsen.com/main/insights/consumer_insight/issue_12/flying_fingers" target="_blank">text messaging trends in the U.S.</a> in the November issue of Nielsen&#8217;s &#8220;Consumer Insight&#8221; online newsletter.</p>
<p>Read coverage of Nielsen&#8217;s findings in <a href="http://www.nytimes.com/2008/09/20/us/20messaging.html?hp" target="_blank">The New York Times</a>, <a href="http://blog.wired.com/gadgets/2008/09/us-finally-catc.html" target="_blank">Wired</a>, the <a href="http://www.stltoday.com/blogzone/life-tech/uncategorized/2008/09/we-like-to-text-more-than-we-like-to-talk/" target="_blank">St. Louis Post-Dispatch</a>, <a href="http://www.cellular-news.com/story/33824.php" target="_blank">Cellular-news.com</a>, <a href="http://www.gearlog.com/2008/09/nielsen_mobile_says_text_me_no.php" target="_blank">Gearlog</a>, and on <a href="http://news.cnet.com/8301-1035_3-10048257-94.html" target="_blank">CNET.com</a>.</p>
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		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>U.S. Wireless Subscribers Flock to the Mobile Internet</title>
		<link>http://blog.nielsen.com/nielsenwire/online_mobile/us-wireless-subscribers-flock-to-the-mobile-internet/</link>
		<comments>http://blog.nielsen.com/nielsenwire/online_mobile/us-wireless-subscribers-flock-to-the-mobile-internet/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 13:53:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Nielsen News]]></category>
		<category><![CDATA[Online + Mobile]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[mobile internet]]></category>
		<category><![CDATA[wireless trends]]></category>

		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=158</guid>
		<description><![CDATA[The Washington Post reported Tuesday that mobile Web surfing is a big hit with U.S. wireless subscribers, according to a new report by Nielsen Mobile.
The report found that mobile Internet penetration is highest in the U.S., where 15.6% of wireless subscribers use the Internet on their mobile devices. The U.K. followed, with a 12.9% mobile Internet penetration rate, while Italy took the third spot with an 11.9% penetration rate.
Those rates indicate that the mobile Internet market is mature enough to attract advertising, but it may take time for advertisers to migrate ...]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-159" style="float: left;" title="mobile_internet" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/07/mobile_internet-217x300.jpg" alt="" width="108" height="150" /><a href="http://www.washingtonpost.com/wp-dyn/content/article/2008/07/08/AR2008070802317.html" target="_blank">The Washington Post</a> reported Tuesday that mobile Web surfing is a big hit with U.S. wireless subscribers, according to a new report by Nielsen Mobile.</p>
<p>The report found that mobile Internet penetration is highest in the U.S., where 15.6% of wireless subscribers use the Internet on their mobile devices. The U.K. followed, with a 12.9% mobile Internet penetration rate, while Italy took the third spot with an 11.9% penetration rate.</p>
<p>Those rates indicate that the mobile Internet market is mature enough to attract advertising, but it may take time for advertisers to migrate to the mobile Web. &#8221;I think marketers need to continue to be convinced to take the leap into the mobile internet,&#8221; Nic Covey, Director of Insights, Nielsen Mobile, told the Post.</p>
<p>Read the <a href="http://www.nielsenmobile.com/documents/CriticalMass.pdf" target="_blank">full report</a>.</p>
]]></content:encoded>
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