New technologies have revolutionized the way brands are marketed — today’s consumers have more information on brands, and companies, in turn, have more information about their consumers. 
But according to brand guru Kevin Lane Keller (photo at left), E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College, one key marketing strategy remains unchanged. 
“The most important message for marketers these days is to make sure they have a deep, rich understanding of consumers and how they think and feel about brands and their products and services,” Keller …