Matt O’Grady, President, Nielsen Claritas
New data makes it clearer than ever: the U.S. is in a white-collar recession.
In the news and in our minds we understandably think of lower-to-middle income households as being the hardest hit victims of the housing, credit crisis, and the ensuing loss of jobs. But as we look back on a full year of recession, surprising patterns emerge that indicate higher-income households have been proportionately hit harder.
Since the beginning of last year, there has been a shift in household credit, according to an analysis of Nielsen’s …