2010 will be huge test, as new realities of consumer expression and cross-platform integration create a powerful new dynamic hovering over the largest single-spot ad spend on record.

While beleaguered shoppers will be looking for ways to make the season bright, retailers can do their part by bringing some much needed holiday cheer to the shopping experience.

Social media has not only changed the way consumers communicate and gather on the Web, but also impacted content discovery and navigation.

The mobile industry is on a fast-track, with massive growth in mobile marketing, advertising and paid-content. But what is really leading this growth is the increase in quality devices and fast, affordable data.

David Wiesenfeld, Vice President, Insights & Innovation, Nielsen Online
What’s driving all the excitement and energy around “listening?” After all, the basic notion of “listening” – observing and interpreting naturally occurring consumer behavior – is not new. In fact, when the first professional market researchers sat in consumers’ living rooms and talked with them about their lives and their needs, they were engaging in “listening” as much as they were asking questions. These pioneers were literally the eyes and ears of their organizations. They brought consumers to life in ways that …

Jon Gibs, Nielsen Online,
For today’s webinar, “All Brand Advertisers Are Not Created Equal: Attracting and Retaining Brand Advertisers to the Web” Nielsen Online CEO, John Burbank and I will talk about the changing nature of online advertising, a new way to look at advertisers, and the attributes of the sites that are doing the best job of attracting long-term partners. As a bit of a preview, I wanted to briefly discuss the subject of long-term partners. When we take a look at Fortune 1000 advertisers and their advertising habits online, …