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	<title>Nielsen Wire &#187; Web trends</title>
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		<title>2009 Industry Outlook: Homebound &#8212; With Internet</title>
		<link>http://blog.nielsen.com/nielsenwire/consumer/2009-industry-outlook-homebound-with-internet/</link>
		<comments>http://blog.nielsen.com/nielsenwire/consumer/2009-industry-outlook-homebound-with-internet/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 14:35:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Nielsen News]]></category>
		<category><![CDATA[2009 Outlook]]></category>
		<category><![CDATA[at-home entertainment]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[book sales]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[consumer trends]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[going out]]></category>
		<category><![CDATA[in-home entertainment]]></category>
		<category><![CDATA[Internet usage]]></category>
		<category><![CDATA[leisure time]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[self-help books]]></category>
		<category><![CDATA[video vending]]></category>
		<category><![CDATA[Web trends]]></category>

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		<description><![CDATA[With less money to spend, consumers will undoubtedly be spending more time at home in 2009.
Already this year, Nielsen witnessed significant year-over-year (ending September 2008) growth in online activities with increases in time spent daily on videos (+46%), blogs (+20%), and e-commerce sites (+17%).
Expect this trend to continue, as well as increases in newer in-home entertainment options such as video vending.
But don&#8217;t expect more time spent at home to trigger increased book sales.
Technology-driven gadgets, gizmos, and games will dominate spare-time activities, while U.S. book sales will remain essentially flat, with ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/12/online_video.jpg"><img class="alignleft size-medium wp-image-5165" title="online_video" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/12/online_video-300x199.jpg" alt="" width="150" height="100" /></a>With less money to spend, consumers will undoubtedly be spending more time at home in 2009.</p>
<p>Already this year, Nielsen witnessed significant year-over-year (ending September 2008) growth in online activities with increases in time spent daily on videos (+46%), blogs (+20%), and e-commerce sites (+17%).</p>
<p>Expect this trend to continue, as well as increases in newer in-home entertainment options such as video vending.</p>
<p>But don&#8217;t expect more time spent at home to trigger increased book sales.</p>
<p>Technology-driven gadgets, gizmos, and games will dominate spare-time activities, while U.S. book sales will remain essentially flat, with a modest 1.5% unit growth rate.</p>
<p>Look for a rise, however, in self-help books, as out-of-work consumers look to rediscover themselves.</p>
<p>Read Nielsen&#8217;s complete <a href="http://en-us.nielsen.com/main/insights/consumer_insight/issue_13/2009_industry_outlook" target="_blank">2009 Industry Outlook</a> in “Consumer Insight.”</p>
<p>View the latest issue of <a href="http://en-us.nielsen.com/main/insights/consumer_insight/issue_13/" target="_blank">“Consumer Insight.”</a></p>
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