The Nielsen Company announced the launch of an expanded panel and platform for measuring Internet audiences. The new panel increases Nielsen’s measurement of Web sites from 3,000 to more than 30,000, provides better representation of Hispanics, teens, and cell phone-only households, and improves coverage of multiple personal computers in households. The new Internet measurement panel is more than eight times larger than Nielsen’s previous sample.
“There is incredible demand for more accurate, reliable and high-quality Web audience measurement. Nielsen’s new panel is a huge leap forward in measurement to address that …