Recent web analytics articles

Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year
Posted Jan 22, 2010

As sites like Twitter and Facebook continue to grow, global consumers spent more than five and half hours on social networking sites in December 2009.

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Posted Jun 5, 2009

Dave Osborn, SVP, Product Leadership, Nielsen Online

Nielsen’s VideoCensus provides timely statistics and insights into how consumers use video online.  This includes the size and demographic composition (age, gender, race, etc) of the viewing audience for each website, as well as important measurements like the total number of streams viewed and the time spent watching by the average viewer. All this information helps content providers and websites more effectively sell their assets and audience, while providing tools for advertisers trying to decide where to …

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