The Rochester Democrat and Chronicle and washingtonpost.com took top honors in Scarborough Research’s biannual Newspaper Penetration Report.  According to the survey, the Rochester Democrat and Chronicle’s print edition was read by 78 percent of the adults in the market.  It also took the top spot in the Integrated Newspaper Audience rankings, which measures the percent of adults in a market who read the newspaper in print form, on the Internet, or did both during the past week, with 80 percent.
Washingtonpost.com was the leading newspaper website, with 24 percent of adults in …

While newspapers across the country face a declining number of subscribers, traffic to the top 10 online newspapers grew 16 percent in December 2008 versus a year ago, according to new research from Nielsen Online.
NYTimes.com continued to be the number one online newspaper, with 18.2 million unique visitors.  USATODAY.com and washingotnpost.com took maintained the number two and three ranks, respectively.

Site
Dec-07 (000)
Dec-08 (000)
% Change

Top 10 Online Newspapers
34,602
40,093
16

NYTimes.com
17,177
18,187
6

USATODAY.com
9,939
11,420
15

washingtonpost.com
8,478
9,470
12

LA Times
4,607
7,963
73

Wall Street Journal Online
5,409
7,235
34

Daily News Online Edition
2,956
5,883
99

Chicago Tribune
3,891
5,235
35

New York Post
2,851
4,557
60

Boston.com
4,364
4,086
-6

SFGate.com/SF Chronicle
2,785
3,503
26

Source: Nielsen Online (January 26, 2009)

“December was an extremely active month in terms …

According to Nielsen, in November, NYTimes.com was the top U.S.-based online newspaper site, while MSNBC Digital Network (MSNBC) was the top online current events and news destination, Editor & Publisher reported this week.
The NY Times’ website drew just over 20 million unique visitors in November — a 10% increase over unique traffic to the site last November.