Nielsen Wire » Washington Post

Rochester, Buffalo, Cleveland Top Newspaper Reading Cities

Nielsen Wire — Fri, 27 Mar 2009 15:34:06 +0000

Rochester, NY, is the top U.S. city for newspaper readership, according to a new analysis of Integrated Newspaper Audience (INA) data from Scarborough Research, a partnership between Arbitron and The Nielsen Company. A higher percentage of adults in Rochester, NY, are reading newspapers in print or online than in any other U.S. market. The INA of Rochester is 87% – meaning that 87% of adults in the Rochester DMA read a printed newspaper, a newspaper’s website, or did both during the past week. Following closely behind are Cleveland, OH and Buffalo, NY, each with an INA of 86%. In the 81 local markets measured by Scarborough, 75% of adults read the newspaper weekly in print or online.

“This data begs the question: is the constant negative news feed on the industry warranted when newspapers are actually being read by three-fourths of the adult population? When you look at audience data, it seems irrational that advertisers are leaving newspapers because the numbers speak for themselves,” said Gary Meo, senior vice president, print and digital media, Scarborough Research.

Top Local Markets for Integrated Newspaper Audience
RANK	DMA® %	%
1	Rochester, NY	87%
2	Cleveland/Akron, OH	86%
3	Buffalo, NY	86%
4	Pittsburgh, PA	85%
5	Syracuse, NY	85%
6	Boston, MA	85%
7	Hartford/New Haven, CT	85%
8	Albany/Schenectady/Troy, NY	85%
9	New York, NY	84%
10	Wilkes-Barre/Scranton, PA	84%
source: Scarborough Research

Top 10 Newspaper Websites: February 2009
RANK	News Source	Readership
1	NYTimes.com	20,126,000
2	USATODAY.com	13,430,000
3	washingtonpost.com	9,240,000
4	LA Times	8,421,000
5	Wall Street Journal Online	6,842,000
6	Boston.com	5,659,000
7	New York Post	5,121,000
8	Daily News Online Edition	4,924,000
9	Chicago Tribune	4,016,000
10	Politico	3,726,000
source: Nielsen Online US, Home and Work

Election Gives Online News Sites Major Traffic Boost

Nielsen Wire — Fri, 14 Nov 2008 16:07:38 +0000

News sites like MSNBC, the Huffington Post, Fox News, ABC, and the Washington Post, all saw significant gains in traffic with pre-election coverage according to Nielsen Online, which compared October 2008 visits with stats from October 2007.

MSNBC Digital Network topped the list of news sites with nearly 41M unique visitors, a 37% jump from the prior year.

The news/opinion site the Huffington Post placed 18th on the list, but showed the greatest traffic gain. It’s 8.1M unique readers for October 2008 was a 448% improvement over the prior year.

CNN, Yahoo!, AOL, and the New York Times rounded out the top five in overall traffic.

More at Editor & Publisher.

Top 30 News Sites For October 2008

RANK	SITE	UNIQUES	% GAIN FROM OCT 07
1	MSNBC Digital Network	40,946,000	37%
2	CNN Digital Network	38,489,000	27%
3	Yahoo! News	37,340,000	13%
4	AOL News	20,827,000	1%
5	NYTimes.com	20,348,000	16%
6	Tribune Newspapers	17,714,000	36%
7	ABCNEWS Digital Network	15,479,000	43%
8	Fox News Digital Network	14,269,000	51%
9	Gannett Newspapers and Newspaper Division	12,924,000	-5%
10	Google News	12,534,000	13%
11	washingtonpost.com	12,375,000	43%
12	USATODAY.com	11,381,000	20%
13	CBS News Digital Network	11,004,000	17%
14	McClatchy Newspaper Network	10,946,000	18%
15	BBC	8,962,000	7%
16	Hearst Newspapers Digital	8,864,000	19%
17	MediaNews Group Newspapers	8,599,000	11%
18	The HuffingtonPost.com	8,107,000	448%
19	Advance Internet	8,012,000	19%
20	WorldNow	7,547,000	-36%
21	Topix	6,815,000	6%
22	Slate	6,548,000	35%
23	Boston.com	6,133,000	11%
24	Cox Newspapers	5,621,000	26%
25	Gannett Broadcasting	5,323,000	16%
26	Fox Television Stations	5,098,000	57%
27	NPR	5,032,000	52%
28	New York Post Holdings	5,000,000	32%
29	MailOnline	4,795,000	17%
30	Daily News Online Edition	4,671,000	33%