As the “great recession” continues and consumers hear conflicting messaging about when the U.S. economy will improve, shoppers from all income levels are increasingly seeking out and taking advantage of deals at the grocery store. Whether in the form of store promotion or deal or manufacturers coupon, deal rates are up more than 8% from a year ago for households earning more than $70K, a faster rise than the 6% uptick for middle-income households ($30K-$69.9K) and 5% gain for the lower income households earning less than $30K per year.

Those affluent …

American shoppers have a huge range of options when choosing where to shop, from convenience and dollar stores to traditional grocery and drug stores to warehouse clubs and supercenters.  Who shops where? And what are they buying?  These are just a couple of the questions answered by Nielsen’s “U.S. Consumer Dynamics Across Channels & Categories” study released earlier this month.
On a dollar volume basis, grocery stores continue to capture the highest percentage of consumer dollars, with 33.1 percent.  In Grand Rapids, Michigan, groceries …

Between 2001 and 2008, more than 35,500 new stores – from warehouse clubs, supercenters and home improvement to convenience and grocery – opened around the U.S.  And while almost all categories of stores showed significant growth (except for drug stores, toy stores and electronics stores, which actually contracted) during the eight years studied, some formats showed greater promise than others.  According to new findings from Nielsen, the economic turmoil of the last year or so has already had a profound effect on the …

Record high fuel prices, soaring commodities costs, and declining consumer confidence have changed the way U.S. consumers shop, according to a recent Nielsen consumer survey.  
Results from the survey indicate that 63% of U.S. consumers have reduced their household spending this year. 
The findings also suggest that consumers will continue to combine shopping trips, eat at home, and seek out at-home entertainment.