Nielsen Wire » VW http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Fri, 19 Mar 2010 17:08:21 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 As U.S. Automakers Struggle, Luxury Auto Buzz Spikes http://blog.nielsen.com/nielsenwire/online_mobile/as-us-automakers-struggle-luxury-auto-buzz-spikes/ http://blog.nielsen.com/nielsenwire/online_mobile/as-us-automakers-struggle-luxury-auto-buzz-spikes/#comments Wed, 12 Nov 2008 19:21:26 +0000 admin http://blog.nielsen.com/nielsenwire/?p=4616 Troubled U.S. automakers are pleading their case for a government “bailout,” but American consumers would rather discuss future vehicle news and concepts from luxury automakers.

An analysis of auto-related blog discussions released Tuesday by Nielsen Online found online buzz in October spiked around BMW’s X1 Concept, Lexus’s IS 250C, and Acura’s first V8 engine.

The “Meet the Beckers” series and content from the Lexus L-Studio site were the top consumer-cited videos for October.

Among more sober blog discussions, buzz about a potential GM/Chrysler merger was most prevalent. Consumers speculated about which models might be discontinued and the prospect of job cuts. Many also voiced opposition to funding the merger with a government loan.

In contrast, Porsche’s increased stake in Volkswagen generated far less online buzz. Most consumers who blogged about that merger described it as a good business move.

View the complete “Automotive Industry Overview” for October 2008.

Stay tuned on Nielsen Wire for monthly installments of Nielsen Online’s monthly “Automotive Industry Overview” of online, consumer-driven automotive discussions.

]]> http://blog.nielsen.com/nielsenwire/online_mobile/as-us-automakers-struggle-luxury-auto-buzz-spikes/feed/ 3 Car Talk: Nielsen Online Debuts Monthly Automotive Overview http://blog.nielsen.com/nielsenwire/consumer/car-talk-nielsen-online-debuts-monthly-automotive-overview/ http://blog.nielsen.com/nielsenwire/consumer/car-talk-nielsen-online-debuts-monthly-automotive-overview/#comments Fri, 12 Sep 2008 14:15:51 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=1262 In the report, Nielsen Online's Brand Association Map tracks consumer input surrounding car leasesNielsen Online released the premiere edition of its “Monthly Automotive Industry Overview” this week. Focusing on current automotive topics and trends, the first report looks at consumer chatter and sentiment surrounding vehicle leases, in part driven by Chrysler’s recent decision to no longer offer leases. The overview tracks conversation spikes on the web surrounding Toyota, GM, VW, Ford, Hyundai, and Honda. Additionally, the overview includes an example of Nielsen Online’s proprietary Brand Association Map (BAM), which charts attributes that are most closely associated with the central topic. The BAM provides an unaided, unsolicited, real-time barometer into consumer perceptions and attitude toward the topic.

In the coming months, the “Monthly Automotive Industry Overview” will include staple features such as top blog posts, most-cited online news articles, “buzz” trends of the top six automotive manufacturers, as well as key topics that are influencing online discussion about the automotive industry. For more information or a complete copy of the report, visit Nielsen Online.

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