Tourism to China is expected to surge, following the Beijing Summer Games.
According to a 16-market survey conducted by Nielsen after the Olympics’ opening and closing ceremonies, consumers throughout the world are increasingly interested in traveling to mainland China. 
Forty-five percent of those surveyed after the Opening ceremony said they intended to travel to mainland China at some point.  Following the Closing Ceremony, that percentage increased to 51%.  For 80% of the respondents, who had never visited mainland China, it would their first trip to the country.
Meanwhile, respondents who said they had …