Creating a cross-media platform footprint is vital to growing audience and market share, but deciphering it to date has been a challenge. Profiling this audience—defined as “Integrators” by CNN—no longer has to be a mystery.

TV, Internet, and mobile usage continues to grow in the U.S., according to a report released today by Nielsen.
As of Q3 2008, the average American watched approximately 142 hours of TV per month — five hours more than they watched in a typical month during the same period a year ago.
Americans who used the Internet were online 27 hours a month, and people who used a mobile phone spent 3 hours a month watching mobile video.
Men were more likely than women to watch via mobile phone, while women were more likely then …