Sara Erichson, President, Media Client Services North America, The Nielsen Company
The June 12 transition to digital broadcasting was an important milestone for all of us who work in the television industry. For Nielsen, the transition went very smoothly thanks to a year of planning and the close cooperation of our broadcast clients.
Because our metered panels are representative of U.S. television households nationwide and in individual local markets, Nielsen was able to track the country’s progress in preparing for the digital switchover. In January 2008, 10.5% of households were …