3G mobile rolled out across Vietnam in 2009, and The Nielsen Company used the anniversary of its launch as a check point to survey consumers’ attitudes and assess market awareness of the technology

Retail in developing markets like Vietnam has remained fairly robust. All signs point to further opportunities for expansion.

Vietnam is one of Southeast Asia’s great success stories: the country is undergoing rapid development and its youthful citizens are now among the most confident consumers in the world, according to Nielsen’s Global Consumer Confidence Index.

Strong economic growth, more affluent populations and changing societies have transformed the way consumers throughout the Asia Pacific region shop for their groceries and other goods.

Vietnam’s business leaders expect to return to double-digit growth in 2010, according to the latest edition of the Nielsen Vietnam’s Business Barometer.

Like shoppers around the world, consumers across Asia Pacific have become focused on saving and reducing debt this year, and as a result, have become less inclined to spend on bigger ticket items and out-of-home-entertainment.

Few countries have developed as rapidly as Vietnam has over the last decade – its growth has averaged 7.5 percent per year since 2000.  But the economic downturn has affected almost all countries to some degree.  Will the global recession derail the extraordinary progress Vietnam has made?  Nielsen has prepared a study “Boom or Doom in Vietnam in 2009?” to look at this very question.
Success has bred confidence: Vietnamese are the 9th most confident consumers in the world. And opportunities clearly remain, with AT Kearney rating Vietnam as the most …

Most global consumers agree that their countries have hit recession, but opinion on how long the recession will last remains mixed, Nielsen reported Wednesday.
While 53% of those surveyed by Nielsen think their country has hit a prolonged recession that will last more than 12 months, 18% of consumers, concentrated in a handful of emerging markets, like India, Vietnam, China, and Russia, told Nielsen they expect their countries to be out of recession within the next 12 months.
In contrast, consumers in Japan, Germany, Argentina, Mexico, Turkey, Italy, Taiwan, the U.S., and Spain were the …

Vietnam is experiencing its highest inflation in more than a decade, but consumer confidence in the country is still relatively high, according to Nielsen. 
The Vietnam News Agency Bulletin reported Wednesday that the country ranked ninth in Nielsen’s recent survey of global consumer confidence.
The same study showed that Vietnam’s inflation rate climbed to 26.8% in June — compared with a rate of 8.3% a year ago.
“Although inflationary pressure will directly impact consumer behaviour within some product and service categories, mid-to long-term prospects in Vietnam are still very encouraging,” Aaron Cross, Managing Director …