http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 18:19:47 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 http://blog.nielsen.com/nielsenwire/consumer/appeal-of-tiger-woods-extends-to-video-game-world/ http://blog.nielsen.com/nielsenwire/consumer/appeal-of-tiger-woods-extends-to-video-game-world/#comments Fri, 19 Jun 2009 19:01:35 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=12922 When it comes to golf’s U.S. Open, it’s no secret the role Tiger Woods plays in television ratings, but one advertiser in particular may be cheering hardest for the defending champion. EASports, the maker of Tiger Woods PGA Tour 10, has been prevalent so far in this year’s tournament, sponsoring hole flyovers during the broadcast, and placing banner ads on the online stream of the tournament. According to Nielsen’s Video Game Tracking survey, the franchise has grown steadily in both awareness and purchase intent, as evidenced by comparing these metrics in the week each title was released. EA is no doubt hoping Woods makes a strong showing over the weekend.

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