The 2008 Super Bowl was the highest-rated TV show in the U.S. for the year and was viewed by a record 97.5 million people – more than any previous Super Bowl. And, as expected, 42.9 percent of those viewers were males 18 years and older (45.8 million viewers). However, according to The Nielsen Company, 37.7 million women over the age of 18 were also watching. In the last 10 years, the percentage of women watching the Super Bowl between the ages of 18-54 has increased by 8 percent.
Despite this …

With curtailed consumer spending widely forecast this holiday season, retailers might be expected to concentrate their TV ads on hard-hitting sale messaging aimed at price-conscious viewers.
But according to an analysis of the most effective holiday retail TV ads, released Tuesday by Nielsen IAG, retailers did not appear to increase the proportion of promotional ads in the mix this year. 
About half of all TV ads so far this holiday season (Nov. 17 – Dec. 14) have been brand-focused, while the other half have been devoted to sales/price-focused messages — as was the case during the 2007 …