Nielsen Wire » Univision

Hispanic Advertising Hits The Target

Nielsen Wire — Tue, 07 Jul 2009 15:51:29 +0000

While national TV advertising as a whole grew at a slower rate last year than in the past, Spanish-language TV advertising posted a 3 percent gain in 2008, with growth in every major product category other than those related to the automotive sector. Satellite communication services showed the most growth – up 124 percent in 2008 — followed by car insurance and pharmaceuticals. Overall, the top 10 categories recorded growth of 8 percent over the prior year, reaching $2.9 billion in 2008.

The dollar shift accompanies a rise in audience size for Univision and Telemundo, which garnered 11 percent more viewers last year. But audience size is only part of the story: ads that are developed specifically for the Hispanic audience (versus those that are simply lifted or translated from general market TV spots) are received more favorably among Latinos and earn higher brand and message recall.

Read the full story about how language holds the key for marketers trying to reach the burgeoning Latino market in the current edition of Consumer Insight.

Primetime Broadcast Ratings, December 26, 2008

admin — Mon, 29 Dec 2008 12:00:16 +0000

CBS’s back-to-back “Ghost Whisperer” special presentations were the number one and number-three ranked primetime telecasts on broadcast TV for Friday, December 26, 2008.

CBS’s “Numb3rs” special was sandwiched in between, in second place.

RANK	NAME	NETWORK	VIEWERS (P2+)
1	GHOST WHISPERER-SPECIAL(S)-12/26/2008	CBS	7,795,000
2	NUMB3RS-SPECIAL(S)-12/26/2008	CBS	6,690,000
3	GHOST WHISPERER 9PM-SP(S)-12/26/2008	CBS	6,509,000
4	SMARTER THAN 5TH SP-12/26(S)-12/26/2008	FOX	5,678,000
5	20/20-FRI	ABC	5,672,000
6	DONT FORGET LYR SP-12/26(S)-12/26/2008	FOX	5,378,000
7	DATELINE 12/26(S)-12/26/2008	NBC	5,234,000
8	FUEGO EN LA SANGRE FRI	UNI	4,773,000
9	CUIDADO CON EL ANGEL FRI	UNI	4,294,000
10	SUPERNANNY SP-12/26(S)-12/26/2008	ABC	3,780,000
Source: The Nielsen Company (December 26, 2008).

Overall, CBS won the night with an average audience of almost 8.3 million viewers, while ABC took second place with almost 5.8 million average viewers. FOX and NBC claimed third and fourth places with roughly 5.6 million and 5.4 million average viewers. Univision and Telemundo followed in fifth and sixth places with average audiences of roughly 4.5 million and 1.2 million average viewers, respectively.

Primetime Broadcast Ratings, December 24, 2008

admin — Fri, 26 Dec 2008 11:55:06 +0000

CBS’s “CSI” and “Criminal Minds” special presentations were the number one and number-two ranked primetime telecasts on broadcast TV for Wednesday, December 24, 2008.

NBC’s “Movie of the Week” rounded out the top three.

RANK	NAME	NETWORK	VIEWERS (P2+)
1	CSI: NY – SPCL(S)-12/24/2008	CBS	6,918,000
2	CRIMINAL MINDS – SPCL(S)-12/24/2008	CBS	6,461,000
3	NBC MOVIE OF WEEK-WE12/24(S)-12/24/2008	NBC	5,292,000
4	WONDERFUL WORLD DISNEY SP(S)-12/24/2008	ABC	4,567,000
5	BONES SP-XMAS EVE 8P(S)-12/24/2008	FOX	4,354,000
6	BONES SP-XMAS EVE 9P(S)-12/24/2008	FOX	3,823,000
7	GARY UNMARRIED – SPCL(S)-12/24/2008	CBS	3,514,000
8	OLD CHRISTINE – SPCL(S)-12/24/2008	CBS	3,477,000
9	FLIGHT BEFORE CHRISTMAS(S)-12/24/2008	CW	1,844,000
10	DON FRANCISCO PRSTA 12/24(S)-12/24/2008	UNI	1,816,000
Source: The Nielsen Company (December 24, 2008).

Overall, CBS won the night with an average audience of just over 5.6 million viewers, while NBC took second place with almost 5.3 million average viewers. ABC and FOX claimed third and fourth places with roughly 4.6 million and 4.1 million average viewers. Univision and the CW followed in fifth and sixth places with average audiences of roughly 1.8 million and 1.7 million average viewers, respectively.

Primetime Broadcast Ratings, December 23, 2008

admin — Wed, 24 Dec 2008 11:00:10 +0000

CBS’s “The Mentalist” and “NCIS” special presentations were the number one and number-two ranked primetime telecasts on broadcast TV for Tuesday, December 23, 2008.

NBC’s “Law And Order: SVU” rounded out the top three.

RANK	NAME	NETWORK	VIEWERS (P2+)
1	MENTALIST, THE-10PM SPCL(S)-12/23/2008	CBS	10,676,000
2	NCIS 9P-SPECIAL(S)-12/23/2008	CBS	10,598,000
3	LAW AND ORDER:SVU	NBC	7,052,000
4	HOUSE	FOX	6,739,000
5	HOW GRINCH STOLE XMAS-TUE(S)-12/23/2008	ABC	6,524,000
6	HOME FOR THE HOLIDAYS(S)-12/23/2008	CBS	6,428,000
7	LAW AND ORDER 12/23(S)-12/23/2008	NBC	6,175,000
8	LAW AND ORDER:SVU 12/23(S)-12/23/2008	NBC	6,034,000
9	FUEGO EN LA SANGRE TUE	UNI	4,840,000
10	CUIDADO CON EL ANGEL TUE	UNI	4,696,000
Source: The Nielsen Company (December 23, 2008).

Overall, CBS won the night with an average audience of just over 9.2 million viewers, while NBC took second place with almost 6.4 million average viewers. FOX and ABC claimed third and fourth places with roughly 5.5 million and 4.6 million average viewers. Univision followed in fifth place with an average audience of roughly 4.2 million average viewers.

Top 10 Hispanic TV Rankings: December 15 – 21, 2008

christine — Tue, 23 Dec 2008 11:15:38 +0000

RANK	NAME	NETWORK	DAY	VIEWERS (P2+)
1	FUEGO EN LA SANGRE MON-12/15/2008	UNI	Monday	5,060,000
2	CUIDADO CON EL ANGEL MON-12/15/2008	UNI	Monday	4,871,000
3	FUEGO EN LA SANGRE TUE-12/16/2008	UNI	Tuesday	4,852,000
4	FUEGO EN LA SANGRE WED-12/17/2008	UNI	Wednesday	4,725,000
5	CUIDADO CON EL ANGEL TUE-12/16/2008	UNI	Tuesday	4,723,000
6	CUIDADO CON EL ANGEL WED-12/17/2008	UNI	Wednesday	4,692,000
7	FUEGO EN LA SANGRE FRI-12/19/2008	UNI	Friday	4,586,000
8	CUIDADO CON EL ANGEL THU-12/18/2008	UNI	Thursday	4,543,000
9	FUEGO EN LA SANGRE THU-12/18/2008	UNI	Thursday	4,489,000
10	CUIDADO CON EL ANGEL FRI-12/19/2008	UNI	Friday	4,325,000
Source: The Nielsen Company (December 15, 2008 – December 21, 2008)

Primetime Broadcast Ratings, December 22, 2008

admin — Tue, 23 Dec 2008 11:00:45 +0000

CBS’s “Two and a Half Men,” “CSI: Miami,” and “The Big Bang Theory” were the top three primetime telecasts on broadcast TV for Monday, December 22, 2008.

CBS’s “Worst Week” and “How I Met Your Mother” rounded out the top five.

RANK	NAME	NETWORK	VIEWERS (P2+)
1	TWO AND A HALF MEN		11,817,000
2	CSI: MIAMI	CBS	8,541,000
3	BIG BANG THEORY, THE	CBS	7,244,000
4	WORST WEEK	CBS	6,859,000
5	HOW I MET YOUR MOTHER	CBS	6,840,000
6	SHREK THE HALLS-12/22(S)-12/22/2008	CBS	6,510,000
7	HOUSE SP-12/22 8P(S)-12/22/2008	ABC	6,248,000
8	TODAY LOOKS BACK:2008(S)-12/22/2008	FOX	6,123,000
9	ABC MON MOVIE OF WK-12/22(S)-12/22/2008	NBC	5,696,000
10	FUEGO EN LA SANGRE MON	ABC	5,335,000
Source: The Nielsen Company (December 22, 2008).

Overall, CBS won the night with an average audience of just over 8.3 million viewers, while ABC took second place with almost 5.8 million average viewers. FOX and NBC claimed third and fourth places with roughly 5.6 million and 5.4 million average viewers. Univision and Telemundo followed in fifth and sixth places with average audiences of roughly 4.4 million and 1.2 million average viewers, respectively.

Primetime Broadcast Ratings, December 16, 2008

admin — Wed, 17 Dec 2008 12:45:22 +0000

CBS’s “NCIS,” “The Mentalist,” and “Without A Trace” were the top three-ranked primetime telecasts on broadcast TV for Tuesday, December 16, 2008.

NBC’s “Biggest Loser” and ABC’s “Charlie Brown Christmas” special rounded out the top five.

Rank	Program	Network	Viewers (P2+)
1	NCIS	CBS	19,937,000
2	MENTALIST, THE	CBS	19,314,000
3	WITHOUT A TRACE	CBS	14,475,000
4	BIGGEST LOSER 6	NBC	11,832,000
5	CHARLIE BRWN CHRISTMAS(S)-12/16/2008	ABC	8,366,000
6	HOUSE	FOX	6,436,000
7	MOMMA’S BOYS 12/16(S)-12/16/2008	NBC	6,014,000
8	ACCORDING TO JIM-TU 9PM	ABC	5,222,000
9	ELI STONE	ABC	5,151,000
10	FUEGO EN LA SANGRE TUE	UNI	5,060,000
Source: The Nielsen Company (December 16, 2008).

Overall, CBS won the night with an average audience of just over 17.9 million viewers, while NBC took second place with almost 9.9 million average viewers. ABC and FOX claimed third and fourth places with roughly 6.1 million and 5.6 million average viewers. Univision and Telemundo followed in fifth and sixth places with average audiences of roughly 4.4 million and 1.4 million average viewers, respectively.

Primetime Broadcast Ratings, December 12, 2008

admin — Mon, 15 Dec 2008 12:30:38 +0000

CBS’s special presentations of “Frosty the Snowman” and “Frosty Returns” were the top two primetime telecasts on broadcast TV for Friday, December 12, 2008.

“Numb3rs” and “Flight Before Christmas,” which also aired on CBS, rounded out the top four.

Rank	Program	Network	Viewers (P2+)
1	FROSTY THE SNOWMAN(S)-12/12/2008	CBS	7,678,000
2	FROSTY RETURNS(S)-12/12/2008	CBS	7,620,000
3	NUMB3RS	CBS	7,603,000
4	FLIGHT BEFORE CHRISTMAS(S)-12/12/2008	CBS	7,390,000
5	DATELINE FRI	NBC	7,087,000
6	SMARTER THAN 5TH GRADER	FOX	6,293,000
7	20/20-FRI	ABC	5,799,000
8	DON’T FORGET THE LYRICS	FOX	5,327,000
9	GREAT HOLIDAY MOMENT12/12(S)-12/12/2008	NBC	5,116,000
10	FUEGO EN LA SANGRE FRI	UNI	4,135,000
Source: The Nielsen Company (December 12, 2008).

Overall, CBS won the night with an average audience of just over 7.5 million viewers, while FOX took second place with just over 5.8 million average viewers. NBC and ABC claimed third and fourth places with roughly 5.4 million and 4.3 million average viewers. Univision followed in fifth place with an average audience of roughly 3.7 million average viewers.

Top 10 Broadcast TV Rankings: December 1 – 7, 2008

admin — Tue, 09 Dec 2008 18:00:44 +0000

Rank	Program	Network	Viewers (P2+)
1	MENTALIST, THE	CBS	18,742,000
2	NCIS	CBS	18,518,000
3	CSI	CBS	17,476,000
4	OT, THE	FOX	16,220,000
5	DESPERATE HOUSEWIVES	ABC	16,088,000
6	GREY’S ANATOMY-THU 9PM	ABC	15,279,000
7	60 MINUTES	CBS	13,794,000
8	TWO AND A HALF MEN	CBS	13,630,000
9	NBC SUNDAY NIGHT FOOTBALL	NBC	13,286,000
10	BARBARA WALTERS PRESENTS (S)	ABC	13,191,000
Source: The Nielsen Company (December 1, 2008 – December 7, 2008).

Primetime Broadcast Ratings, December 4, 2008

admin — Fri, 05 Dec 2008 21:07:29 +0000

CBS’s “CSI” was the number one-ranked primetime telecast on broadcast TV for Thursday, December 4, 2008, drawing almost 17.5 million average viewers.

ABC’s “Grey’s Anatomy” and “Barbara Walters Presents” rounded out the top three, with just over 15.3 million and 13.2 million average viewers, respectively.

Rank	Program	Network	Viewers (P2+)
1	CSI	CBS	17,476,000
2	GREY’S ANATOMY-THU 9PM	ABC	15,279,000
3	BARBARA WALTERS PRESENTS(S)-12/04/2008	ABC	13,191,000
4	SURVIVOR: GABON	CBS	12,727,000
5	ELEVENTH HOUR	CBS	10,864,000
6	OFFICE	NBC	8,456,000
7	UGLY BETTY	ABC	8,370,000
8	E.R.	NBC	8,202,000
9	30 ROCK	NBC	7,182,000
10	MY NAME IS EARL	NBC	6,132,000
Source: The Nielsen Company (December 4, 2008).

Overall, CBS won the night with an average audience of just over 13.7 million viewers, while ABC took second place with almost 12.3 million average viewers. NBC and Univision claimed third and fourth places with roughly 7.2 million and 4.4 million average viewers, respectively. FOX followed in fifth place with an average audience of roughly 3.8 million average viewers.