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10 Most-Recalled New “Hybrid” Ads: Oct./Nov. 2008

admin — Wed, 10 Dec 2008 13:00:13 +0000

According to data from Nielsen IAG, a CoverGirl tie-in with the CW’s “America’s Next Top Model” was the most recalled new “hybrid” ad during the four weeks between October 27 and November 23, 2008.

Hybrid Ads include customized ads, branded promos, vignettes, interstitials, and micro-series where sponsor messaging is combined with program or entertainment content.

Recall refers to the percentage of television viewers who can recall, within 24 hours, a hybrid ad’s sponsor.

Rank	Brand	Hybrid Ad Description (Seconds)	Associated Program	Recall Index
1	CoverGirl	Top Models in Action; Kim’s edgy look in cycle 5 took her to the final 5; made name for self on small screen as top reporter for MTV News; enter the Meet the Model Sweepstakes (:40)	America’s Next Top Model (CW)	279
2	CoverGirl	Top Models in Action; Mollie Sue stood out in cycle 6; jet sets between major cities, posing for magazines and working the runway; enter the Meet the Model Sweepstakes (:40)	America’s Next Top Model (CW)	278
3	CoverGirl	Top Models in Action; Katarzyna stood out in cycle 10; voted CoverGirl of the Week twice; recently appeared on the cover of Women’s Wear Daily; enter the Meet the Model Sweepstakes (:40)	America’s Next Top Model (CW)	272
4	Bertolli Oven Bake Meals	Insider Treat; blonde woman drinking wine and eating; I am loving the Alan-Judith drama; watching these brothers makes for the perfect night at home (:15)	Two and a Half Men (CBS)	262
5	CoverGirl	Top Models in Action; Anya impressed the judges in cycle 10; signed with Elite Model Management; her new look has landed her job after job; enter the Meet the Model Sweepstakes (:40)	America’s Next Top Model (CW)	245
6	Activision	FX Sneak Peek: Call of Duty: World at War; game footage; No Rules; No Fear; No Mercy; Only Chaos (:100)	Sons of Anarchy (FX)	242
7	Bud Light	A Salute to The Shield; a look back at Season Five; montage of clips from show; brought to you by Bud Light, the difference is drinkability (:60)	The Shield (FX)	228
8	Honda Fit	Women in Honda Fit pick up actor from 30 Rock; do you know what brand integration means?; wear our Fit hat during tonight’s premiere episode; write a storyline around the Fit (:60)	30 Rock (NBC)	201
9	Flomax	CBS News Money Watch Update; battle over auto Industry bailout begins this week; gas down to $2.11 a gallon; record opening for the 007 Movie (:25)	60 Minutes (CBS)	198
10	T-Mobile	Breakthrough Artist Award; to vote, send a text message from your T-Mobile phone or go to abc.com (:35)	2008 American Music Awards (ABC)	196
Source: The Nielsen Company (October 27, 2008 – November 23, 2008).
Coverage: Primetime programs on ABC, CBS, CW, FOX, NBC, A&E, BRAVO, COMEDY, DSC, ESPN, FOOD, FX, HIST, HGTV, LIFE, MTV, NAN, SCI FI, SPEED, TBS, TLC, TNT, USA and VH1.
Note: Nielsen IAG’s ranking of the Top 10 Most Recalled Hybrid Ads includes customized ads, branded promos, vignettes, interstitials, and micro-series where sponsor messaging is combined with program or entertainment content. Hybrid ads were only considered if aired during commercial pods during commercial pods. Nielsen IAG’s panel includes viewers ages 13 and older.

A hybrid ad’s “recall score” is the percentage of television viewers who can recall, within 24 hours, the sponsor of a hybrid ad they were exposed to during the normal course of viewing primetime TV on broadcast and major cable networks.

Recall scores are indexed against the mean score for all new hybrid ads during the time period to calculate an ad’s “recall index.”

A recall index of 100 indicates average recall. A recall index of 279, for example, means that a hybrid ad has proven to be about 2.8 times as memorable as the average new hybrid ad during the four-week time period.

Primetime Broadcast Ratings, October 27, 2008

admin — Tue, 28 Oct 2008 18:33:33 +0000

ABC’s “Dancing With the Stars” was the number one-ranked primetime telecast on broadcast TV for Monday, October 27, 2008.

Game 5 of the MLB World Series, which aired on FOX, claimed second place, and CBS’s “Two And A Half Men” rounded out the top three.

Rank	Program	Network	Viewers (P2+)
1	DANCING WITH THE STARS	ABC	18,876,000
2	FOX WORLD SERIES GAME 5(S)-10/27/2008	FOX	13,237,000
3	TWO AND A HALF MEN	CBS	11,881,000
4	CSI: MIAMI	CBS	10,587,000
5	SAMANTHA WHO?	ABC	10,470,000
6	GARY UNMARRIED-MON 930 SP(S)-10/27/2008	CBS	8,654,000
7	BOSTON LEGAL	ABC	8,581,000
8	HEROES	NBC	8,189,000
9	BIG BANG THEORY, THE	CBS	7,932,000
10	HOW I MET YOUR MOTHER	CBS	7,260,000
Source: The Nielsen Company (October 27, 2008).

Overall, ABC won the night with an average audience of almost 14.2 million viewers, while FOX took second place with just over 12.1 million average viewers. CBS and NBC claimed third and fourth places with roughly 9.5 million and 6.7 million average viewers, respectively. Univision and the CW followed in fifth and sixth places with average audiences of just over 4.8 million and 3.1 million average viewers, respectively.

Top 10 Broadcast TV Rankings: October 20 – 26, 2008

admin — Tue, 28 Oct 2008 18:29:42 +0000

Rank	Program	Network	Viewers (P2+)
1	CSI	CBS	19,492,000
2	DANCING WITH THE STARS	ABC	18,497,000
3	NCIS	CBS	17,226,000
4	DANCING W/STARS RESULTS	ABC	16,350,000
5	DESPERATE HOUSEWIVES	ABC	15,953,000
6	FOX WORLD SERIES GAME 4(S)	FOX	15,479,000
7	MENTALIST, THE	CBS	15,282,000
8	CRIMINAL MINDS	CBS	15,012,000
9	FOX WORLD SERIES GAME 1(S)	FOX	14,634,000
10	TWO AND A HALF MEN	CBS	14,630,000
Source: The Nielsen Company (October 20, 2008 – October 26, 2008).

Primetime Broadcast Ratings, October 20, 2008

admin — Tue, 21 Oct 2008 15:07:21 +0000

ABC’s “Dancing With The Stars” was the number one-ranked primetime broadcast for October 20, 2008. The telecast drew almost 18.5 million average viewers Monday evening.

CBS’s “Two And A Half Men” (14.6 million average viewers) and “CSI: Miami” (13.5 million average viewers) rounded out the top three programs for the night.

Rank	Program	Network	Viewers (P2+)
1	DANCING WITH THE STARS	ABC	18,497,000
2	TWO AND A HALF MEN	CBS	14,630,000
3	CSI: MIAMI	CBS	13,505,000
4	WORST WEEK	CBS	9,875,000
5	SAMANTHA WHO?	ABC	9,636,000
6	HOW I MET YOUR MOTHER	CBS	9,446,000
7	BIG BANG THEORY, THE	CBS	9,331,000
8	HEROES	NBC	8,510,000
9	BOSTON LEGAL	ABC	8,137,000
10	CHUCK	NBC	6,872,000
Source: The Nielsen Company (October 20, 2008).

Overall, ABC won the night with an average audience of almost 13.7 million viewers, while CBS took second place with just over 11.7 million average viewers. NBC and FOX claimed third and fourth places with roughly 7 million and 5.2 million average viewers, respectively. Univision and the CW followed in fifth and sixth places with average audiences of roughly 4.4 million and 3.4 million viewers, respectively.

Top 10 Broadcast TV Rankings: October 13 – 19, 2008

admin — Tue, 21 Oct 2008 15:05:15 +0000

Rank	Program	Network	Viewers (P2+)
1	CSI	CBS	19,275,000
2	NCIS	CBS	18,038,000
3	DANCING WITH THE STARS	ABC	17,765,000
4	DESPERATE HOUSEWIVES	ABC	15,485,000
5	MENTALIST, THE	CBS	14,935,000
6	DANCING W/STARS RESULTS	ABC	14,816,000
7	GREY’S ANATOMY-THU 9PM	ABC	14,803,000
8	TWO AND A HALF MEN	CBS	14,719,000
9	60 MINUTES	CBS	14,533,000
10	HOUSE	FOX	13,269,000
Source: The Nielsen Company (October 13, 2008 – October 19, 2008).

Primetime Broadcast Ratings, October 13, 2008

admin — Tue, 14 Oct 2008 21:28:57 +0000

ABC’s “Dancing With The Stars” claimed the number one spot on Nielsen’s ranking of the top-rated primetime telecasts on broadcast TV for Monday, October 13, 2008.

CBS dominated the rest of Nielsen’s top 10 list, with “Two And Half Men,” “CSI: Miami,” “Worst Week,” “The Big Bang Theory,” and “How I Met Your Mother” claiming five of the nine remaining slots.

RANK	PROGRAM	NETWORK	VIEWERS (P2+)
1	DANCING WITH THE STARS	ABC	17,765,000
2	TWO AND A HALF MEN	CBS	14,719,000
3	CSI: MIAMI	CBS	13,217,000
4	SAMANTHA WHO?	ABC	11,446,000
5	WORST WEEK	CBS	9,754,000
6	BIG BANG THEORY, THE	CBS	9,337,000
7	HOW I MET YOUR MOTHER	CBS	9,249,000
8	HEROES	NBC	8,753,000
9	BOSTON LEGAL	ABC	8,015,000
10	FOX MLB NLCS GAME 4(S)-10/13/2008	FOX	7,705,000
Source: The Nielsen Company (September 13, 2008).

Overall, ABC won the night with an average audience of just over 13.5 million viewers, while CBS took second place with almost 11.6 million average viewers. FOX and NBC claimed third and fourth places with roughly 7.42 million and 7.39 million average viewers, respectively. Univision and the CW followed in fifth and sixth places with average audiences of roughly 4.2 million and 3.4 million viewers, respectively.

Top 10 Broadcast TV Rankings: October 6 – 12, 2008

admin — Tue, 14 Oct 2008 17:22:53 +0000

RANK	PROGRAM	NETWORK	VIEWERS (P2+)
1	CSI	CBS	23,485,000
2	DANCING WITH THE STARS	ABC	18,592,000
3	NCIS	CBS	16,288,000
4	CRIMINAL MINDS	CBS	16,185,000
5	CSI: NY	CBS	15,873,000
6	DESPERATE HOUSEWIVES	ABC	15,505,000
7	DANCING W/STARS RESULT SP(S)	ABC	15,065,000
8	GREY’S ANATOMY-THU 9PM	ABC	14,797,000
9	OT, THE	FOX	14,232,000
10	TWO AND A HALF MEN	CBS	14,073,000
Source: The Nielsen Company (October 6, 2008 – October 12, 2008).

Primetime Broadcast Ratings, October 6, 2008

admin — Tue, 07 Oct 2008 22:09:22 +0000

ABC’s “Dancing with the Stars” was the number one-ranked primetime telecast on broadcast TV for Monday, October 6, 2008.

CBS’s “Two and a Half Men,” “CSI: Miami,” “The Big Bang Theory,” “How I Met Your Mother,” and “Worst Week” dominated the next five slots in Nielsen’s ranking.

RANK	NAME	NETWORK	VIEWERS (P2+)
1	DANCING WITH THE STARS	ABC	18,592,000
2	TWO AND A HALF MEN	CBS	14,073,000
3	CSI: MIAMI	CBS	13,884,000
4	BIG BANG THEORY, THE	CBS	9,394,000
5	HOW I MET YOUR MOTHER	CBS	8,977,000
6	WORST WEEK	CBS	8,848,000
7	BOSTON LEGAL	ABC	8,746,000
8	HEROES	NBC	8,198,000
9	CHUCK	NBC	5,832,000
10	TERMINATOR: SRH CNR CHRON	FOX	5,726,000
Source: The Nielsen Company (October 6, 2008).

Overall, ABC won the night with an average audience of just over 15.3 million viewers, while CBS took second place with just over 11.5 million average viewers. NBC and FOX claimed third and fourth places with roughly 6.5 million and 5.5 million average viewers, respectively. Univision and the CW followed in fifth and sixth places with average audiences of roughly 4.5 million and 1.7 million viewers, respectively.

Primetime Broadcast Ratings, September 29, 2008

admin — Tue, 30 Sep 2008 21:38:17 +0000

ABC’s “Dancing With The Stars” was the top-ranked primetime telecast on broadcast TV for Monday, September 29, 2008. The show drew an average of almost 18.9 million viewers.

CBS’s “CSI: Miami” and “Two and a Half Men” claimed second and third places, with roughly 14.3 million and 13.6 million average viewers, respectively.

NBC’s “Chuck” and “Life,” which premiered Monday night, also made the top ten.

RANK	NAME	NETWORK	VIEWERS (P2+)
1	DANCING WITH THE STARS	ABC	18,883,000
2	CSI: MIAMI	CBS	14,345,000
3	TWO AND A HALF MEN	CBS	13,577,000
4	HEROES	NBC	9,502,000
5	WORST WEEK	CBS	8,961,000
6	BIG BANG THEORY, THE	CBS	8,597,000
7	BOSTON LEGAL	ABC	8,562,000
8	HOW I MET YOUR MOTHER	CBS	8,724,000
9	CHUCK	NBC	6,835,000
10	LIFE 9/29(S)-09/29/2008	NBC	6,942,000
Source: The Nielsen Company (September 29, 2008)

Overall, ABC won the night with an average audience of 15.5 million viewers, while CBS took second place with just over 11.4 million average viewers. NBC and FOX claimed third and fourth places with roughly 7.8 million and 5.3 million average viewers, respectively. Univision and the CW followed in fifth and sixth places with average audiences of roughly 4.1 million and 3.4 million viewers, respectively.