Using the dramatic landing of US Airways flight 1549, Matthew Bachman of Nielsen Online takes a look at how Twitter tracks big events.
“During the crash and subsequent rescue operations for US Airways Flight 1549, major news teams flocked to the scene at midtown in Manhattan… Almost simultaneously, Twitter and Flickr users flocked to their iPhones, laptops, and other assorted devices to monitor the event—and even provide their own accounts. Beating bloggers to the scene (though they played a significant role overall), Twitterers perched in midtown offices described the scene. Heyathena …

Online social network giants MySpace and Facebook battled for supremacy in 2008.  The trend lines below show the percentages of consumer-generated online discussions that mentioned each site between June and December:

Kim Eugenio
Nielsen Online’s Pete Blackshaw gave a keynote speech on Friday, November 14th, at the WOMMA Summit in Las Vegas in which he stressed the importance of companies’ staying grounded in the “bread and butter,” the core values and core issues of their businesses, and not just focusing on the hottest CGM buzz words. These core objectives, especially customer service and product experience, play a critical role in motivating consumers to spread positive or negative word of mouth buzz.
One brand working hard to improve its customer service and reverse the …