In a demographic view of social networking activity on mobile devices, women were found do use their phones to “tweet” and “friend” 10% more than men.

In the U.K., almost 80 percent of the time spent on Twitter is accounted for by 7 percent of its most active users. Other social networks show similar patterns.

How well a TV ad does can often rely on “Earned Media” — the volume and value of the online conversations that happen before an after it airs.

As sites like Twitter and Facebook continue to grow, global consumers spent more than five and half hours on social networking sites in December 2009.

In the wake of Tuesday’s devastating 7.0 earthquake in Haiti, much of what people around the world are learning is coming from social media sources, according to The Nielsen Company.

2010 will be huge test, as new realities of consumer expression and cross-platform integration create a powerful new dynamic hovering over the largest single-spot ad spend on record.

From digital dads to social media mavens, children redefine how parents and kids communicate using traditional and new media. Just ask the eight-year-olds using cell phones—and not for phone calls alone!

Social media has not only changed the way consumers communicate and gather on the Web, but also impacted content discovery and navigation.

If you’re in the U.S. and are using a social network like Facebook, Myspace or LinkedIn, chances are you’re more affluent and more urban than the average American.

Interview by Sue MacDonald, Research Manager, Online Division
In a difficult economy of rising unemployment, struggling newspapers and advertising agency cutbacks, Alexa Robinson graduated this year from the University of North Carolina/Chapel Hill with a degree in… journalism and advertising. But she wound up finding a position that carried an entirely new job title — one that didn’t even exist when she started at UNC — “Twintern.”
As Pizza Hut’s first-ever Twitter intern (Twitter + intern, hence, “Twintern”), the 22-year-old Greensboro NC native has been on the job in Dallas since late …