Social media continues to influence how consumers interact with brands and share content every day. Increasingly, TV viewers leverage social media as a platform to talk about and engage with TV content.

Overall timeshifting by U.S. TV audiences increased significantly in the third and fourth quarters of 2010, with the average American watching nearly 10 and a half hours of timeshifted TV at the end of the year.

At a time when consumers are more sophisticated than ever and networks and advertisers are looking for ways to deepen engagement with their audiences, they are turning to Nielsen for help in better understanding the connected consumer in an increasing fragmented media landscape.

Prior to his panel appearance at the 2010 CES, Scott Brown discussed three screen measurement and why TV is really still the ultimate “killer app” when it comes to reaching people.

Meet the mini media moguls who are dictating electronic sales and media utilization patterns in American homes: kids. TV still dominates with children of all ages, but older children gravitate toward the Internet and younger kids hang on to DVDs.

The amount of television watched hit an all-time high with Americans spending four hours and 49 minutes a day on average in front of the TV.

New findings from The Nielsen Company show kids aged 2-5 now spend more than 32 hours a week on average in front of a TV screen.

Baby Boomers may be the perfect catch for advertisers in this unstable economy, according to new research from Nielsen.  Not only are Baby Boomers spending the lion’s share of consumer packaged goods, but are also watching more TV and spending more time on the Internet than Millenials age 18-44. Boomers watch 39 hours of TV per week compared to only 27 hours a week for Millenials.   Boomers also use the Internet almost 7 hours per week compared to 6 hours a week those for those 18-44.  Read the full study here.
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Whoever said “content is king” was prescient. In today’s world, media is an on-demand experience with an array of platforms delivering rich content to on-the-go consumers via multiple devices. The fight for share of wallet is being played out on three screens: mobile, television and the Internet. So far, TV is winning.

The penetration of U.S. households completely unready for the transition to digital television dropped from 7.4% in November to 6.8% in December, Nielsen reported Friday.
Non-Hispanic households continue to be more ready for the transition than Hispanic households, but the rate of Hispanic readiness is picking up. After seeing no change in unready Hispanic households from October to November, that percentage dropped from 12.4% to 11.5% in December.