The combined overall household rating for Wednesday night’s final presidential debate, in the top 56 local television markets where Nielsen maintains electronic TV meters, was 38.3. 
In comparison, last week’s debate between Senators McCain and Obama — the candidates’ second – received a 42.0 household rating in the top 55 local TV markets.  The candidates’ first debate on September 26 received a 34.7 household rating in the top 55 markets.
Wednesday night’s championship baseball game between the Los Angeles Dodgers and the Philadelphia Phillies — aired by FOX, instead of the debate – may have impacted the …

The official work week has begun, but people in China are still finding time to tune into Olympics broadcasts on TV.   On Monday, August 11, the third day of the Beijing Olympics, 84% of Chinese families tuned in to at least some Olympic programming, according to AGB Nielsen Media Research. 
The top-ranked Chinese Women’s Volleyball team’s match against Poland drew the largest TV audience on Monday.  More than 148 million Chinese tuned in for the final, which drew an average audience of over 54 million viewers, according to AGB Nielsen.
In all, …

The total Chinese television audience for Olympics broadcasts on CCTV, China’s state broadcaster, was up by 45% on Saturday, August 9, the official start date of the Olympic Games — compared with TV viewing levels from just a few days before the Olympics began, according to Nielsen.
On Sunday, August 10, the men’s weightlifting 56Kg class final, in which Chinese player Long Qingquan won the gold medal, was the most popular TV event among Chinese viewers.  More than 129 million Chinese tuned in for the final, which drew an average audience …