The consumer has entered an age of enlightenment with expanded options for devices, content, and schedules. What does the next 3-5 years have in store? Five key trends will have a significant impact.

On November 12, at the NewTeeVee Live event, Brian Fuhrer, SVP and Media Program Leader at The Nielsen Company, weighed in on the need to measure audiences and engagement across TV, the web, mobile devices and more.

When it comes to making television programs available online, many companies are testing the consumer adoption of different business models and the technology required for each.