Recent tv audience articles

Posted Sep 4, 2008

More than 37.2 million people tuned in for coverage of the third night of the 2008 Republican National Convention, which featured Sarah Palin’s much anticipated national debut. 
Wednesday night’s RNC broadcasts attracted just a 1.1 million fewer viewers than Barack Obama’s record-breaking speech on day four of the Democratic convention. 
Coverage of day three of the GOP convention drew a large female audience (19.5 million) — 5.2 million more women than tuned in for day two of the Democratic convention, when Hillary Clinton addressed the delegates, and 6.9 million more women than …

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Posted Sep 3, 2008

More than 21.5 million people watched the second night of the 2008 Republican National Convention — a 17% decrease from the 26 million viewers who tuned in last week for day two of the Democratic National Convention.
Tuesday night’s speeches by Former Senator Fred Thompson and Senator Joe Lieberman drew many more women (11.2 million) than men (9.5 million), as was also the case on day two of the Democratic convention, when Hillary Clinton delivered her endorsement of Barack Obama.
So far, coverage of the GOP convention has not drawn the large numbers …

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Posted Sep 2, 2008

On Monday September 1, 2008 television news coverage of Hurricane Gustav replaced planned coverage of the Republican Convention on most broadcast and cable networks.  As a result, Nielsen will not be providing audience estimates for Monday night’s convention. 
 
If normal convention coverage returns on Tuesday, Nielsen will plan to provide combined network audience estimates similar to those from last week’s Democratic convention. 
View the full media alert.

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Posted Aug 25, 2008

As athletes continued to break world records in the last days of the 2008 Summer Olympics, the Beijing Games’ set a record of its own – as the most-watched Olympics ever.   
Global television broadcasts during the first ten days of the Games (August 8 – 17) attracted a cumulative TV audience of 4.4 billion viewers — or almost two-thirds of the world’s population, according to Nielsen.
In contrast, the 2004 Athens Summer Games attracted a total of 3.9 billion viewers worldwide, while the 2000 Summer Games in Sydney drew 3.6 billion total viewers.
Nielsen’s global audience estimates are …

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Posted Aug 14, 2008

More than two billion people — almost one-third of the world’s population — watched the 2008 Beijing Olympics Opening Ceremony on Friday, August 8, Nielsen reported Thursday.
Nielsen’s estimates are based on television audience data collected from 38 key markets throughout the world, including host nation China, the U.S., Brazil, South Africa, Italy, and Australia.
The Asia-Pacific region had the highest audience reach, with more than five in 10 people watching the opening ceremony.  Europe and North America followed with 30% and 24% reach, respectively.
Within Asia-Pacific, China had the highest percentage of …

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