With the presidential election less than a week away, both candidates are easing back their advertising in seven key swing states: Colorado, Florida, Georgia, Missouri, Ohio, Pennsylvania, and Virginia.
McCain increased his ad units by small margins in Florida, Pennsylvania, and Virginia on Thursday, Oct. 30.  He reduced the number of ad units he ran in Colorado by 1.5%, in Georgia by 31.9%, in Missouri by 1.8%, and in Ohio by 3.8%.
In comparison, Obama boosted his ad units slightly in Georgia, Missouri, Pennsylvania, and Virginia on Thursday.  Meanwhile, he reduced the …

On Wednesday, Sen. John McCain continued to increase his TV advertising in seven key swing states, while Sen. Barack Obama reduced his TV ad units in most of these states.
Wednesday evening marked the release of Obama’s half-hour infomercial.
McCain increased his ad units in Colorado, Florida, Georgia, Ohio, Pennsylvania, and Virginia on Wednesday, Oct. 29.  He reduced the number of ad units he ran in Missouri by -1.7%.
In comparison, Obama increased his ad units in Florida and held his advertising steady in Georgia on Wednesday.  Meanwhile, he reduced the number of ad units he ran in Colorado, Ohio, Pennsylvania, and Virginia by slight percentages.

State
Obama:
Ad Units* (10/28/08)
Obama:
Ad Units* (10/29/08)
% Growth:
Obama …

Yesterday, Sen. John McCain continued to close the gap between his TV advertising and Sen. Barack Obama’s in seven key swing states: Colorado, Florida, Georgia, Missouri, Ohio, Pennsylvania, and Virginia.
On Tuesday, Oct. 28, McCain ran 1,543 ad units in those seven states — up 12.9% from the previous day, in which he ran 1,366 ads.
Obama continues to out-advertise McCain, but in comparison, he boosted his ad units by just 8.7%, from 2,906 units on Monday to 3,160 units on Tuesday, Oct. 28. 
On Monday, Obama ran 113% more ad units than McCain, but by …

Yesterday Sen. John McCain boosted his TV advertising units in seven key swing states — Colorado, Florida, Georgia, Missouri, Ohio, Pennsylvania, and Virginia, closing the gap between his advertising and Sen. Barack Obama’s.
On Sunday, Oct. 26, McCain ran just 331 TV ad units in those seven states — 308% fewer than the 1,350 ad units Obama ran that day.  
But on Monday, Obama’s lead in these key battleground states shrank to 113% — or a margin of 1,528 ad units, after McCain’s campaign increased the number of TV ad units it ran in those states by 308%, to 1,353 units. 
In comparison, …

Senator Barack Obama’s advertising in seven key swing states continues to surpass the number of ad units run by his presidential opponent, Sen. John McCain.
In Colorado, Florida, Georgia, Missouri, Ohio, Pennsylvania, and Virginia, Obama placed 155% more ad units (62,022 vs. 24,273) than McCain between October 6 and October 26, 2008.
As of October 22, Obama had placed 150% more ad units (53,049 vs. 21,106) than McCain in those key battleground states.
Obama’s advertising continues to be heaviest in Florida, where he ran 18,909 ads between October 6 and October 26, outpacing …

In the home stretch leading up to the presidential election, Sen. Barack Obama is easily out-advertising his presidential opponent, Sen. John McCain.
In seven key swing states — Colorado, Florida, Georgia, Missouri, Ohio, Pennsylvania, and Virginia, Obama placed 150% more ad units (53,049 v. 21,106) than McCain between October 6 and October 22, 2008.
Obama’s advertising has been most prolific in Florida, where he ran 15,887 ads between October 6 and October 22, 2008, outpacing McCain’s 4,662 ads by 240%.

Advertising by credit card services companies dipped significantly in the first three weeks of September, as the ongoing economic turmoil in the U.S. reached a boiling point, Nielsen Monitor-Plus reported Thursday.
Among credit card services companies, TV ad units for Sept. 1 – 21, 2008 were down by almost 24% versus the same time period last year.
Most of the top advertisers in the Credit Card Services category — including Capital One, Discover, Synovus, Washington Mutual, and Visa — reduced their TV television advertising activity in September.
Earlier in 2008, advertising by credit card …

Despite finger-pointing from both sides, Barack Obama and John McCain’s presidential campaigns have run almost the same number of negative local campaign ads, Nielsen Monitor-Plus reported Thursday.
From June 3, when the primaries ended, through Sept. 7, the most recent reporting period, the McCain campaign ran 76,192 negative ads against Obama.  During the same time period, the Obama campaign placed 75,246 negative commercials against McCain.
Negative advertising by both candidates and the “527” groups that support them has concentrated in the top battleground states, led by Ohio, Michigan, Pennsylvania, and Wisconsin.

ABC, CBS, and NBC aired almost three times more TV advertising during the Democratic National Convention than during the Republican National Convention, Nielsen Monitor-Plus reported Friday.
The three networks aired more than 36 minutes of commercials, including promotional announcements and public service announcements, during the DNC — compared with just 13 minutes of commercials during the GOP convention, according to Nielsen.
Of the three networks, CBS aired the most advertising during both conventions.

Network
# of Commercial Minutes
Democratic Convention
(mm:ss)
# of Commercial Minutes
Republican Convention
(mm:ss)

ABC
9:36
4:48

CBS
15:48
5:30

NBC
11:00
2:54

Total
36:24
13:12

Source: The Nielsen Company (August 25 – 28, 2008 and September 2 …

Senators McCain and Obama spent about the same on Olympics TV advertising — between $5 and $6 million, Adweek reported Monday.
But McCain got much more bang for his advertising bucks, according to an analysis by Nielsen IAG.
Nielsen’s survey of 1,600 likely general election voters who watched the Beijing Games found that McCain’s Olympic ads more effectively communicated a basic message, were recalled by more viewers, and triggered a larger intent-to-vote increase among viewers than ads run by Obama’s campaign. 
On average, the two McCain ads that were surveyed — “Celebrity” and “Washington’s …