National TV sports advertising generated $10.9 billion in revenue last year, compared to $10.3 billion one year prior, according to Nielsen’s State of the Media: Year in Sports

Audiences and advertisers alike are flocking to Lesbian, Gay, Bisexual, Transgender (LGBT)-inclusive programs.

TV ads featuring “fatherly love” were viewers’ favorites among new commercials debuting in Q2 this year.

With the 2011 TV Upfronts (the new season preview/meetings between TV studios and advertisers) in full swing, Nielsen takes a look at emerging trends in TV viewing.

The Nielsen Company provides a snapshot of ad spending in 2009 and the first half of 2010 along with videos of its key announcements and findings during the event.

Conventional wisdom says that people watching TV don’t watch commercials — they flip channels, get something to eat or otherwise ignore the ads. In fact, it turns out that conventional wisdom is all wrong.

Spending on Spanish Language and African-American media declined 4.7% and 7.3%, respectively, in 2009, according to figures released today by The Nielsen Company. The declines are consistent with the trend in overall advertising, although the drops aren’t as deep. Last month, Nielsen reported that ad spending fell nine percent in 2009, despite significant increases in Cable TV.

Nielsen IAG compiled a list of the most recalled hybrid ads (where sponsor messaging is combined with program or entertainment content) for 2009.

The majority of Super Bowl viewers enjoy the game’s ads more than the action on the field, according to results of a recent survey by The Nielsen Company.

Preliminary figures show that expenditures fell $10.9 billion to a total spend of $83.4 billion in the first nine months of the year.