Top Ten Most-Recalled In-Program Placements: Summer Series

RANK
Brand
In-Program Placement Description
Program Airing Info
Recall Index

1
Coinstar
Contestants use a coin counting machine in a challenge
Big Brother 11 (CBS, Jul 21)
228

2
Kodak
Host and winner mention that they are in the Kodak Theatre
So You Think You Can Dance (Fox, Aug 6)
201

3
AT&T
Sponsor of phone and text voting for contestants
America’s Got Talent (NBC, Aug 11)
177

4
Orville Redenbacher’s
Sponsor of “Orville Lounge” showing backstage footage of contestants
America’s Got Talent (NBC, Aug 5)
176

5
Orville Redenbacher’s
Sponsor of “Orville Lounge” showing backstage footage of contestants
America’s Got Talent (NBC, Aug 12)
173

6
Ginsu
Show producer …

With curtailed consumer spending widely forecast this holiday season, retailers might be expected to concentrate their TV ads on hard-hitting sale messaging aimed at price-conscious viewers.
But according to an analysis of the most effective holiday retail TV ads, released Tuesday by Nielsen IAG, retailers did not appear to increase the proportion of promotional ads in the mix this year. 
About half of all TV ads so far this holiday season (Nov. 17 – Dec. 14) have been brand-focused, while the other half have been devoted to sales/price-focused messages — as was the case during the 2007 …

Good news for Sen. John McCain’s campaign: cheap, but effective TV advertising options abound, according to a new report by Nielsen PreView.
Chief among these thrifty advertising alternatives – the auto-themed Speed Channel, which Republicans are 52% more likely to watch, compared with the average American.
In comparison, Republican voters are 48% more likely to watch FOX News and 33% more likely to watch Country Music Television. 
The takeaway: well-placed cable advertising can reach core Republican constituents at a more favorable CPM.