Over the last decade, online travel agents (OTAs), such as Expedia, Orbitz and Travelocity, to name a few, have become a mainstay for Americans looking to research and book travel.  And now, Indians have embraced online travel sites as internet penetration continues to expand.  According to Nielsen’s India Online Travel Agent Study, 80 percent of Indians view these sites positively. Even those who hadn’t yet purchased travel with an online travel agent have checked them as part of their research and said that they would consider doing so in the …

Having a website may no longer be optional for India’s travel agents and operators, according to Nielsen and the Pacific Asia Travel Association (PATA).
Nielsen and PATA’s most recent “India Outbound Travel Monitor” survey found that more than half of Indian travelers have used the Internet to search for information about destinations abroad. 
While traditional media like newspapers and magazines remain the primary source for travel advertising and information for many, the Internet has become a popular advertising channel, drawing greater attention from Indians traveling internationally.  
Among travelers from India’s smaller cities, the Internet …