The recession that has gripped much of the world over the last year has caused consumers to seek out entertainment that provides the best value for money.

Although this year’s holiday season comes on the heels of exceptional economic turmoil, U.S. consumers are expected to spend $98 billion during November and December — a 4.7% gain in dollar sales over the 2007 holiday retail season, according to Nielsen.
NielsenWire recently spoke with the co-author of Nielsen’s holiday retail forecast, James Russo, Vice President of Food Sector Marketing, Nielsen.
NielsenWire: What is the forecast for 2008 holiday shopping season*?
James Russo:
All consumer, economic, and trade indications point to a flat-to-declining holiday selling season across the core consumer packaged goods (CPG) categories …