Nielsen Wire » top U.S. newspaper websites http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 18:19:47 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Rochester Democrat and Chronicle, Washingtonpost.com Top New Survey http://blog.nielsen.com/nielsenwire/media_entertainment/rochester-democrat-and-chronicle-washingtonpostcom-top-new-survey/ http://blog.nielsen.com/nielsenwire/media_entertainment/rochester-democrat-and-chronicle-washingtonpostcom-top-new-survey/#comments Wed, 15 Jul 2009 15:46:25 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=13593 The Rochester Democrat and Chronicle and washingtonpost.com took top honors in Scarborough Research’s biannual Newspaper Penetration Report.  According to the survey, the Rochester Democrat and Chronicle’s print edition was read by 78 percent of the adults in the market.  It also took the top spot in the Integrated Newspaper Audience rankings, which measures the percent of adults in a market who read the newspaper in print form, on the Internet, or did both during the past week, with 80 percent.

Washingtonpost.com was the leading newspaper website, with 24 percent of adults in the local market visiting the newspaper’s web site in the past week. 

Weekly Print Audience 

Rank Newspaper Local Market (DMA) Weekly Print Audience
1 Rochester Democrat and Chronicle Rochester, NY 78%
2 Des Moines Register Des Moines, IA 69%
3 Gannett Wisconsin Newspapers* Green Bay, WI 68%
4 Syracuse Post-Standard Syracuse, NY 68%
5 Buffalo News Buffalo, NY 66%
Source: Scarborough Research

 * Gannett Wisconsin Newspapers include Appleton Post-Crescent, Fond du Lac Reporter, Green Bay Press-Gazette, Manitowoc Herald Times Repoter, Oshkosh Northwestern

Weekly Website Audience 

Rank Newspaper Local Market (DMA) Weekly Print Audience
1 Washingtonpost.com Washington, DC 24%
2 MySanAntonio.com/Express-News.com/KENS5.com San Antonio, TX 21%
2t Austin360.com/Statesman.com Austin, TX 21%
3 NOLA.com New Orleans, LA 19%
4 Gannett Wisconsin Newspapers* Green Bay, WI 18%
Source: Scarborough Research

Integrated Newspaper Audience

Rank Newspaper Local Market (DMA) Weekly Print Audience
1 Rochester Democrat and Chronicle/DemocratAndChronicle.com Rochester, NY 80%
2 Gannett Wisconsin Newspapers* Green Bay, WI 72%
2t Des Moines Register/DesMoinesRegister.com Des Moines, IA 72%
3 Syracuse Post-Standard/syracuse.com Syracuse, NY 69%
4 Buffalo News/Buffalo.com/BuffaloNews.com Buffalo, NY 38%
Source: Scarborough Research

Read the full press release.

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/rochester-democrat-and-chronicle-washingtonpostcom-top-new-survey/feed/ 1 Top U.S. Newspaper Sites See More Visits, Shorter Stays http://blog.nielsen.com/nielsenwire/online_mobile/top-us-newspaper-sites-see-more-visitors-shorter-stays/ http://blog.nielsen.com/nielsenwire/online_mobile/top-us-newspaper-sites-see-more-visitors-shorter-stays/#comments Wed, 20 Aug 2008 21:43:11 +0000 admin http://blog.nielsen.com/nielsenwire/?p=527 Top U.S. newspaper websites saw more visits in July 2008 versus July 2007, but visitors spent less time on many of the sites, Editor & Publisher reported this week.

Nineteen of the top 30 newspaper websites recorded double-digit, year-over-year percentage increases in unique traffic in July, according to data from Nielsen Online.

Rank Top 10 Websites
(ranked by unique users)		 2008
Unique Traffic		 2007 vs. 2008
% Change
1 NYTimes.com 19,513,000 38%
2 USATODAY.com 10,404,000 -2%
3 Washingtonpost.com 8,935,000 -2%
4 LA Times 8,750,000 66%
5 Wall Street Journal Online 8,716,000 94%
6 New York Post 4,937,000 25%
7 Boston.com 4,891,000 21%
8 SFGate.com/San Francisco Chronicle 4,503,000 25%
9 Daily News Online Edition 4,301,000 66%
10 Atlanta Journal-Constitution 3,985,000 64%
Source: The Nielsen Company (July 1 – July 31, 2008 and July 1 – July 31, 2007)

Ottaway Newspapers (+167%) saw the largest gain in unique visitors.  The Wall Street Journal also recorded an impressive 94% increase in unique traffic, while number one ranked NYtimes.com saw a 38% uptick.

But at 14 of the top 30 newspaper sites, the average number of minutes visitors spent on the sites declined this July, versus July 2007, according to Nielsen.

Rank Top 10 Websites
(ranked by unique users)		 2008
Time per Person (hh:mm:ss)		 2007
Time per Person (hh:mm:ss)
1 NYTimes.com 0:32:03 0:27:21
2 USATODAY.com 0:16:17 0:11:48
3 Washingtonpost.com 0:14:31 0:17:55
4 LA Times 0:07:39 0:08:26
5 Wall Street Journal Online 0:18:28 0:12:17
6 New York Post 0:08:13 0:09:00
7 Boston.com 0:09:01 0:18:37
8 SFGate.com/San Francisco Chronicle 0:16:04 0:12:17
9 Daily News Online Edition 0:05:18 0:05:04
10 Atlanta Journal-Constitution 0:09:55 0:23:09
Source: The Nielsen Company (July 1 – July 31, 2008 and July 1 – July 31, 2007)

Five of the top 10 online newspapers reported declines in the average time spent per person.

At the Atlanta Journal-Constitution, the average time spent per person fell from 23 minutes in July 2007 to just under 10 minutes in July 2008.  Meanwhile, the average time spent per person at Boston.com declined by half — from more than 18 minutes in July 2007 to just over 9 minutes in July 2008.

Review Nielsen’s June 2008 U.S. newspaper Web traffic results.

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