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	<title>Nielsen Wire &#187; Tonight Show with Jay Leno</title>
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		<title>40 Million Watch President Obama’s Press Conference</title>
		<link>http://blog.nielsen.com/nielsenwire/media_entertainment/40-million-watch-president-obama-press-conference/</link>
		<comments>http://blog.nielsen.com/nielsenwire/media_entertainment/40-million-watch-president-obama-press-conference/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 20:58:06 +0000</pubDate>
		<dc:creator>Nielsen Wire</dc:creator>
				<category><![CDATA[Media + Entertainment]]></category>
		<category><![CDATA[Nielsen News]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[60 Minutes]]></category>
		<category><![CDATA[President Barack Obama]]></category>
		<category><![CDATA[Presidential press conference]]></category>
		<category><![CDATA[Tonight Show with Jay Leno]]></category>

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		<description><![CDATA[President Barack Obama capped off a week of television appearances with a prime time press conference on Tuesday March 24, 2009. The event was carried live from 8:00 to approximately 9:00PM on 11 networks.  The sum of average audience for those networks was 40,354,000 and had a combined household rating of 25.9.   The networks carrying the press conference were ABC, CBS, FOX, NBC, Telemundo, Univision, CNBC, CNN, FOX News Channel, MSNBC, mun2.




 Networks
 Households
 Viewers P2+


ABC, CBS, FOX, NBC,
Telemundo, Univision, CNBC,
CNN, FOX News Channel,
MSNBC, mun2
29,799,000
40,354,000


source: The Nielsen ...]]></description>
			<content:encoded><![CDATA[<p>President Barack Obama capped off a week of television appearances with a prime time press conference on Tuesday March 24, 2009. The event was carried live from 8:00 to approximately 9:00PM on 11 networks.  The sum of average audience for those networks was 40,354,000 and had a combined household rating of 25.9.   The networks carrying the press conference were ABC, CBS, FOX, NBC, Telemundo, Univision, CNBC, CNN, FOX News Channel, MSNBC, mun2.</p>
<p><!-- start chart --></p>
<table class="chart" border="0">
<tbody>
<tr>
<th> Networks</th>
<th> Households</th>
<th> Viewers P2+</th>
</tr>
<tr>
<td class="axis">ABC, CBS, FOX, NBC,<br />
Telemundo, Univision, CNBC,<br />
CNN, FOX News Channel,<br />
MSNBC, mun2</td>
<td>29,799,000</td>
<td>40,354,000</td>
</tr>
<tr>
<td class="table_meta" colspan="3">source: The Nielsen Company</td>
</tr>
</tbody>
</table>
<p><!-- end chart --></p>
<p>The President&#8217;s first prime time press conference was watched by <a href="http://blog.nielsen.com/nielsenwire/media_entertainment/495-million-people-watch-obama-press-conference/">49.5 million people</a> on eight networks on February 9, 2009.</p>
<p>In the week before the press conference President Obama visited <a href="http://www.thrfeed.com/2009/03/obama-sets-tonight-show-record.html"><em>The Tonight Show</em></a> with Jay Leno on Thursday March 19.  The program was seen in 8.9 million homes in the 56 metered markets that represent 70% of all U.S. TV households and earned an average 11.2 rating and 26 share in those local markets.  On Sunday March 22 more than 17 million people watched <a href="http://www.thrfeed.com/2008/11/obama-interview.html"><em>60 Minutes</em></a> featuring an extended interview with the President, making the show the 4th most watched show of the week behind <em>American Ido</em>l and <em>Dancing with the Stars</em>.</p>
<p>In the two months since taking office President Obama has communicated directly to the American people and the world via television on multiple occasions.  Here is a summary of some of the most visible TV appearances.</p>
<p><!-- start chart --></p>
<table class="chart" border="0">
<tbody>
<tr>
<th> Event</th>
<th> Date</th>
<th># Of<br />
Networks</th>
<th> Household Rating</th>
<th> Household Share</th>
<th> Number of Households</th>
<th>Viewers</p>
<p>P2+</th>
</tr>
<tr>
<td class="axis">Press Conference</td>
<td>2/9/2009</td>
<td>8</td>
<td>30.8</td>
<td>47</td>
<td>35,311,433</td>
<td>49,455,000</td>
</tr>
<tr>
<td class="axis">Address to Joint Session of Congress</td>
<td>2/24/2009</td>
<td>10</td>
<td>32.5</td>
<td>49</td>
<td>37,165,000</td>
<td>52,373,000</td>
</tr>
<tr>
<td class="axis">60 Minutes</td>
<td>3/22/2009</td>
<td>1</td>
<td>10.4</td>
<td>17</td>
<td>11,960,000</td>
<td>17,042,000</td>
</tr>
<tr>
<td class="table_meta" colspan="7">Source: The Nielsen Company</td>
</tr>
</tbody>
</table>
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