Nielsen Wire » Tom Brokaw http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 18:19:47 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 63.2 Million Watched McCain And Obama’s Second Debate http://blog.nielsen.com/nielsenwire/media_entertainment/632-million-watched-mccain-and-obamas-second-debate/ http://blog.nielsen.com/nielsenwire/media_entertainment/632-million-watched-mccain-and-obamas-second-debate/#comments Wed, 08 Oct 2008 21:50:10 +0000 admin http://blog.nielsen.com/nielsenwire/?p=2270 On Tuesday night, 63.2 million U.S. viewers watched the second presidential debate between Senators John McCain and Barack Obama.

The TV audience for the senators’ second meeting easily surpassed that of their first debate, which drew an audience of 52.4 million on Friday, Sept. 26.

During the previous presidential campaign, 46.7 million viewers tuned in for President Bush and John Kerry’s second debate on Oct. 8, 2004. 

See more historical debate ratings.

Viewership among Hispanic households grew by 34% — from 8.2% of Hispanic households during the first McCain/Obama debate to 11% during the candidates’ second debate Tuesday night.

Debate viewership among White (+21%) and African American (+9%) households also increased during the second presidential debate.

Coverage of the McCain-Obama debate was carried live on ABC, CBS, FOX, NBC, Telemundo, Univision, BBC-America, CNBC, CNN, FOX News Channel, and MSNBC from approximately 9pm to 10:30pm EST Tuesday night.

View the full media alert.

Read coverage of Nielsen’s findings in the Los Angeles Times, The Wall Street Journal, The Boston Globe, Forbes, Multichannel News, Mediaweek, and TV Week.

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/632-million-watched-mccain-and-obamas-second-debate/feed/ 1 Primetime Broadcast Ratings, October 7, 2008 http://blog.nielsen.com/nielsenwire/media_entertainment/primetime-broadcast-ratings-october-7-2008/ http://blog.nielsen.com/nielsenwire/media_entertainment/primetime-broadcast-ratings-october-7-2008/#comments Wed, 08 Oct 2008 20:31:09 +0000 admin http://blog.nielsen.com/nielsenwire/?p=2275 CBS’s “NCIS” was the number one-ranked primetime telecast on broadcast TV for Tuesday, October 7, 2008, drawing an audience of almost 16.3 million average viewers.

ABC’s special presentation of “Dancing With The Stars” claimed second place, with almost 15.1 million viewers.  ABC’s post-debate analysis of the second McCain/Obama presidential debate rounded out the top three, with just over 9.9 million viewers.

Post-debate coverage on NBC, CBS, and FOX also made the top ten.

RANK NAME NETWORK VIEWERS (P2+)
1 NCIS CBS 16,288,000
2 DANCING W/STARS RESULT SP(S)-10/07/2008 ABC 15,065,000
3 VOTE2008:ANALYSIS-TUE(S)-10/07/2008 ABC 9,917,000
4 DECISION ‘08:PRES ANALYS2(S)-10/07/2008 NBC 8,349,000
5 CAMPAIGN ‘08-DEBATE ANL-2(S)-10/07/2008 CBS 7,951,000
6 BIGGEST LOSER 6 NBC 7,265,000
7 HOUSE FOX 6,365,000
8 FUEGO EN LA SANGRE TUE UNI 5,634,000
9 CUIDADO CON EL ANGEL TUE UNI 4,637,000
10 FOX NEWS: DEB POST 2-10/7(S)-10/07/2008 FOX 4,115,000
Source: The Nielsen Company (October 7, 2008).

Overall, CBS won the night with an average audience of just over 13.8 million viewers, while ABC took second place with almost 13.5 million average viewers. NBC and FOX claimed third and fourth places with roughly 7.6 million and 6.1 million average viewers, respectively. Univision and the CW followed in fifth and sixth places with average audiences of roughly 4.7 million and 2.7 million viewers, respectively.

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