Nielsen Wire » TLC http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 18:19:47 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Top 10 Cable TV Rankings: June 22 – June 28, 2009 http://blog.nielsen.com/nielsenwire/media_entertainment/top-10-cable-tv-rankings-june-22-june-28-2009/ http://blog.nielsen.com/nielsenwire/media_entertainment/top-10-cable-tv-rankings-june-22-june-28-2009/#comments Mon, 29 Jun 2009 12:59:38 +0000 christine http://blog.nielsen.com/nielsenwire/?p=13222

RANK NAME BET DAY VIEWERS (P2+)
1 BET AWARDS SHOW(S)-06/28/2009 BET SUNDAY 10,653,000
2 JON & KATE PLUS 8 TLC MONDAY 10,605,000
3 PRINCESS PROTECTION PROGR DSNY FRIDAY 8,533,000
4 WWE ENTERTAINMENT (WWE RAW) USA MONDAY 7,298,000
5 CLOSER, THE TNT MONDAY 6,410,000
6 WWE ENTERTAINMENT (WWE RAW) USA MONDAY 6,263,000
7 WIZARDS OF WAVERLY PLACE DSNY FRIDAY 6,018,000
8 ROYAL PAINS USA THURSDAY 5,943,000
9 SPRINT CUP RACING/LOUDON TNT SUNDAY 5,555,000
10 NASCAR POST RACE SHOW TNT SUNDAY 5,424,000
Source: The Nielsen Company (June 22, 2009 – June 28, 2009)

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/top-10-cable-tv-rankings-june-22-june-28-2009/feed/ 0 Top 10 Cable TV Rankings: June 8 – June 14, 2009 http://blog.nielsen.com/nielsenwire/media_entertainment/top-10-cable-tv-rankings-june-8-june-14-2009/ http://blog.nielsen.com/nielsenwire/media_entertainment/top-10-cable-tv-rankings-june-8-june-14-2009/#comments Wed, 17 Jun 2009 11:29:30 +0000 christine http://blog.nielsen.com/nielsenwire/?p=12794

RANK NAME NETWORK DAY VIEWERS (P2+)
1 CLOSER, THE TNT MONDAY 7,139,000
2 WWE ENTERTAINMENT (WWE RAW) USA MONDAY 5,935,000
3 ROYAL PAINS USA THURSDAY 5,590,000
4 NASCAR POST RACE SHOW TNT SUNDAY 5,531,000
5 BURN NOTICE USA THURSDAY 5,242,000
6 SPRINT CUP RACNG/MICHIGAN TNT SUNDAY 5,118,000
7 WWE ENTERTAINMENT (WWE RAW) USA MONDAY 4,873,000
8 IN PLAIN SIGHT USA SUNDAY 4,271,000
9 JON & KATE PLUS 8(S)-06/08/2009 TLC MONDAY 4,252,000
10 DEADLIEST CATCH DISC TUESDAY 4,189,000
Source: The Nielsen Company (June 8, 2009 – June 14, 2009)

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/top-10-cable-tv-rankings-june-8-june-14-2009/feed/ 0 Top 10 Cable TV Rankings: June 1 – June 7, 2009 http://blog.nielsen.com/nielsenwire/media_entertainment/top-10-cable-tv-rankings-june-1-june-7-2009/ http://blog.nielsen.com/nielsenwire/media_entertainment/top-10-cable-tv-rankings-june-1-june-7-2009/#comments Mon, 08 Jun 2009 12:36:01 +0000 christine http://blog.nielsen.com/nielsenwire/?p=12592

RANK NAME NETWORK DAY VIEWERS (P2+)
1 BURN NOTICE USA THURSDAY 5,992,000
2 JON & KATE PLUS 8 TLC MONDAY 5,946,000
3 ROYAL PAINS USA THURSDAY 5,567,000
4 SPRINT CUP RACING/POCONO TNT SUNDAY 5,480,000
5 JON & KATE PLUS 8(S)-06/01/2009 TLC MONDAY 5,468,000
6 NASCAR POST RACE SHOW TNT SUNDAY 5,349,000
7 WWE ENTERTAINMENT (WWE RAW) USA MONDAY 5,052,000
8 WWE ENTERTAINMENT (WWE RAW) USA MONDAY 4,530,000
9 HANNAH MONTANA DSNY SUNDAY 4,182,000
10 SPONGEBOB NICK TUESDAY 4,167,000
Source: The Nielsen Company (June 1, 2009 – June 7, 2009)

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/top-10-cable-tv-rankings-june-1-june-7-2009/feed/ 0 Top 10 Cable TV Rankings: May 25 – May 31, 2009 http://blog.nielsen.com/nielsenwire/media_entertainment/top-10-cable-tv-rankings-may-25-may-31-2009/ http://blog.nielsen.com/nielsenwire/media_entertainment/top-10-cable-tv-rankings-may-25-may-31-2009/#comments Mon, 01 Jun 2009 12:26:06 +0000 christine http://blog.nielsen.com/nielsenwire/?p=12321

RANK NAME NETWORK DAY VIEWERS (P2+)
1 NBA PLAYOFFS (MAGIC/CAVALIERS) TNT TUESDAY 10,075,000
2 NBA PLAYOFFS (MAGIC/CAVALIERS) TNT THURSDAY 9,995,000
3 JON & KATE PLUS 8(S)-05/25/2009 TLC MONDAY 9,802,000
4 NBA PLAYOFFS-CONF FNLS L (LAKERS/NUGGETS) ESPN MONDAY 9,731,000
5 NBA PLAYOFFS-CONF FNLS L (LAKERS/NUGGETS) ESPN WEDNESDAY 9,238,000
6 NBA PLAYOFFS-CONF FNLS L (LAKERS/NUGGETS) ESPN FRIDAY 8,462,000
7 NBA PLAYOFFS (MAGIC/CAVALIERS) TNT SATURDAY 8,362,000
8 2009 MTV MOVIE AWARDS MTV SUNDAY 5,282,000
9 WWE ENTERTAINMENT (WWE RAW) USA MONDAY 4,894,000
10 WWE ENTERTAINMENT (WWE RAW) USA MONDAY 4,486,000
Source: The Nielsen Company (May 25, 2009 – May 31, 2009)

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/top-10-cable-tv-rankings-may-25-may-31-2009/feed/ 0 Top 10 Cable TV Rankings: March 23 – March 29, 2009 http://blog.nielsen.com/nielsenwire/media_entertainment/top-10-cable-tv-rankings-march-23-march-29-2009/ http://blog.nielsen.com/nielsenwire/media_entertainment/top-10-cable-tv-rankings-march-23-march-29-2009/#comments Mon, 30 Mar 2009 12:32:46 +0000 christine http://blog.nielsen.com/nielsenwire/?p=9871

RANK NAME NETWORK DAY VIEWERS (P2+)
1 S KIDS CHOICE 09 NICK SATURDAY 7,675,000
2 PENGUINS OF MADAGASCAR NICK SATURDAY 6,439,000
3 WWE ENTERTAINMENT (WWE RAW) USA MONDAY 5,466,000
4 SPONGEBOB NICK SUNDAY 4,984,000
5 PENGUINS OF MADAGASCAR NICK SUNDAY 4,862,000
6 WWE ENTERTAINMENT (WWE RAW) USA MONDAY 4,847,000
7 JON & KATE PLUS 8(S)-03/23/2009 TLC MONDAY 4,603,000
8 SECRET LIFE/AMERICAN TEEN FAM MONDAY 4,493,000
9 SPONGEBOB NICK SATURDAY 4,482,000
10 SPONGEBOB NICK SATURDAY 4,382,000
Source: The Nielsen Company (March 23, 2009 – March 29, 2009)

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/top-10-cable-tv-rankings-march-23-march-29-2009/feed/ 0 Product Placements Drop 15% During First Half Of 2008 http://blog.nielsen.com/nielsenwire/media_entertainment/product-placements-drop-15-during-first-half-2008/ http://blog.nielsen.com/nielsenwire/media_entertainment/product-placements-drop-15-during-first-half-2008/#comments Mon, 15 Sep 2008 17:00:42 +0000 admin http://blog.nielsen.com/nielsenwire/?p=1289 Product placements on primetime broadcast and cable TV programs fell by almost 15% on primetime programming during the first half of 2008, as compared with the same time period last year, Nielsen reported Monday.

Broadcast television placements grew by almost 12% between January and June of 2008, while placements on cable television declined by 20%.

Changes in program line-ups accounted for the growth of broadcast placements — and the decrease in cable placements. 

On the broadcast side, two programs with a significant number of product placements aired more episodes in early 2008, boosting the overall number of placements in the first half of the year.  NBC’s “Biggest Loser,” which normally airs in the fall, moved the start of its fifth season up to January 2008, while FOX’s “Hell’s Kitchen” started its fifth season in April, several months earlier than it did in 2007. 

On the cable side, shows like TLC’s “American Chopper” and “Miami Ink,” MTV’s “Run’s House” and “Pimp My Ride,” and A&E’s “Driving Force” and “Dog The Bounty Hunter,” which featured a large number of product placements in early 2007, aired less frequently or were removed from cable primetime line-ups during the first half of 2008. 

Overall, 204,919 product placements aired on broadcast and cable TV programs between January and June of 2008. 

Nielsen’s report includes data for 11 networks, including ABC, CBS, CW, FOX, MNT, NBC, A&E, Bravo, HGTV, MTV, and TLC.

View the full press release.

Read more about product placement trends in Nielsen’s “Consumer Insight” newsletter.

Read coverage of Nielsen’s findings in Condé Nast Portfolio, Ad Age, Variety, The New York Times, Multichannel News, Broadcasting & Cable, The Globe and Mail, and MediaPost.

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