RANK
NAME
BET
DAY
VIEWERS (P2+)

1
BET AWARDS SHOW(S)-06/28/2009
BET
SUNDAY
10,653,000

2
JON & KATE PLUS 8
TLC
MONDAY
10,605,000

3
PRINCESS PROTECTION PROGR
DSNY
FRIDAY
8,533,000

4
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
7,298,000

5
CLOSER, THE
TNT
MONDAY
6,410,000

6
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
6,263,000

7
WIZARDS OF WAVERLY PLACE
DSNY
FRIDAY
6,018,000

8
ROYAL PAINS
USA
THURSDAY
5,943,000

9
SPRINT CUP RACING/LOUDON
TNT
SUNDAY
5,555,000

10
NASCAR POST RACE SHOW
TNT
SUNDAY
5,424,000

Source: The Nielsen Company (June 22, 2009 – June 28, 2009)

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
CLOSER, THE
TNT
MONDAY
7,139,000

2
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
5,935,000

3
ROYAL PAINS
USA
THURSDAY
5,590,000

4
NASCAR POST RACE SHOW
TNT
SUNDAY
5,531,000

5
BURN NOTICE
USA
THURSDAY
5,242,000

6
SPRINT CUP RACNG/MICHIGAN
TNT
SUNDAY
5,118,000

7
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
4,873,000

8
IN PLAIN SIGHT
USA
SUNDAY
4,271,000

9
JON & KATE PLUS 8(S)-06/08/2009
TLC
MONDAY
4,252,000

10
DEADLIEST CATCH
DISC
TUESDAY
4,189,000

Source: The Nielsen Company (June 8, 2009 – June 14, 2009)

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
BURN NOTICE
USA
THURSDAY
5,992,000

2
JON & KATE PLUS 8
TLC
MONDAY
5,946,000

3
ROYAL PAINS
USA
THURSDAY
5,567,000

4
SPRINT CUP RACING/POCONO
TNT
SUNDAY
5,480,000

5
JON & KATE PLUS 8(S)-06/01/2009
TLC
MONDAY
5,468,000

6
NASCAR POST RACE SHOW
TNT
SUNDAY
5,349,000

7
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
5,052,000

8
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
4,530,000

9
HANNAH MONTANA
DSNY
SUNDAY
4,182,000

10
SPONGEBOB
NICK
TUESDAY
4,167,000

Source: The Nielsen Company (June 1, 2009 – June 7, 2009)

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
NBA PLAYOFFS (MAGIC/CAVALIERS)
TNT
TUESDAY
10,075,000

2
NBA PLAYOFFS (MAGIC/CAVALIERS)
TNT
THURSDAY
9,995,000

3
JON & KATE PLUS 8(S)-05/25/2009
TLC
MONDAY
9,802,000

4
NBA PLAYOFFS-CONF FNLS L (LAKERS/NUGGETS)
ESPN
MONDAY
9,731,000

5
NBA PLAYOFFS-CONF FNLS L (LAKERS/NUGGETS)
ESPN
WEDNESDAY
9,238,000

6
NBA PLAYOFFS-CONF FNLS L (LAKERS/NUGGETS)
ESPN
FRIDAY
8,462,000

7
NBA PLAYOFFS (MAGIC/CAVALIERS)
TNT
SATURDAY
8,362,000

8
2009 MTV MOVIE AWARDS
MTV
SUNDAY
5,282,000

9
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
4,894,000

10
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
4,486,000

Source: The Nielsen Company (May 25, 2009 – May 31, 2009)

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
S KIDS CHOICE 09
NICK
SATURDAY
7,675,000

2
PENGUINS OF MADAGASCAR
NICK
SATURDAY
6,439,000

3
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
5,466,000

4
SPONGEBOB
NICK
SUNDAY
4,984,000

5
PENGUINS OF MADAGASCAR
NICK
SUNDAY
4,862,000

6
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
4,847,000

7
JON & KATE PLUS 8(S)-03/23/2009
TLC
MONDAY
4,603,000

8
SECRET LIFE/AMERICAN TEEN
FAM
MONDAY
4,493,000

9
SPONGEBOB
NICK
SATURDAY
4,482,000

10
SPONGEBOB
NICK
SATURDAY
4,382,000

Source: The Nielsen Company (March 23, 2009 – March 29, 2009)

Product placements on primetime broadcast and cable TV programs fell by almost 15% on primetime programming during the first half of 2008, as compared with the same time period last year, Nielsen reported Monday.
Broadcast television placements grew by almost 12% between January and June of 2008, while placements on cable television declined by 20%.
Changes in program line-ups accounted for the growth of broadcast placements — and the decrease in cable placements.