Population trends have clear implications for those involved in the media and advertising industries. There are now more than 114 million U.S. TV households, with immigration continuing to play a major role in population growth. U.S. Census estimates predict that by the year 2050 more than half of the U.S.
population will be non-white.
Nielsen’s “Ethnic Trends In Media,” is a comprehensive report profiling African-American, Asian, Hispanic and White households in the U.S.  This report examines household characteristics, television usage, timeshifted viewing and popular programming genres for each group.
Key findings include:

Household …

Last week, Nielsen issued the Top Ten’s of 2008 for a variety of media.  This week Nielsen takes a more detailed look at the top timeshifted television programs in the U.S. during this calendar year.   
The charts below show the top ten primetime TV programs that saw the biggest increase in timeshifted playback within seven days from the original telecast. 
The first chart is ranked by total gain in household audience from timeshifting, and the second chart is ranked by the percent increase in household rating.

TV, Internet, and mobile usage continues to grow in the U.S., according to a report released today by Nielsen.
As of Q3 2008, the average American watched approximately 142 hours of TV per month — five hours more than they watched in a typical month during the same period a year ago.
Americans who used the Internet were online 27 hours a month, and people who used a mobile phone spent 3 hours a month watching mobile video.
Men were more likely than women to watch via mobile phone, while women were more likely then …