Whoever said “content is king” was prescient. In today’s world, media is an on-demand experience with an array of platforms delivering rich content to on-the-go consumers via multiple devices. The fight for share of wallet is being played out on three screens: mobile, television and the Internet. So far, TV is winning.

Manish Bhatia, President, Advanced Digital Services, Nielsen
Any physicist will tell you energy can neither be created nor destroyed — just changed from one form to another. Much the same can be said these days about television viewing.
Life used to be so simple – one screen, three national broadcast networks and a handful of local TV stations in every market. What’s more, all stations “signed off” sometime after midnight, leaving insomniacs with nothing to watch until morning but the once iconic test pattern. Then along came cable, considerably expanding …

In Q4 of 2008, 11.2M people watched tv or video on their cellphones according Nielsen, an increase of 9% over the previous quarter. The report tracks usage by demographics, types of content viewed,  engagement, devices used and more. The number of mobile video subscribers grew overall as well to 18.6M, a jump of 13% over the previous quarter.
Key findings in the Mobile Video Report

51% of mobile video viewers surveyed reported that they are new to the medium, viewing for less than 6 months
Viewers are spending an average 17 sessions per …