Testifying at a public forum of the Federal Communications Commission (FCC), Susan Whiting, Vice Chair of The Nielsen Company, urged the body to tread carefully in evaluating the need for regulating emerging online and mobile video platforms.

As penetration of HDTVs, DVRs, broadband and smartphones increased at double- or even triple-digit rates during the last two years, viewing across all major media platforms continues to be fueled by the adoption of technologies that improve the consumer experience.

Americans increased their overall media usage and media multitasking according to The Nielsen Company’s latest Three Screen Report, which tracks consumption across TV, Internet and mobile phones.

Given the consistent spike in usage among the three screens of television, Internet and mobile, consumers are clearly adding video platforms to their schedule, rather than replacing them.

The evolution of the three screens that distribute video – TV, Internet and mobile phones – has created challenges and opportunities for consumers, programmers and marketers alike.

When it comes to making television programs available online, many companies are testing the consumer adoption of different business models and the technology required for each.

Americans are increasing their overall media consumption, and media multi-tasking is part of the equation…

Michael Jackson’s death and related events has drawn the most online buzz in Internet history. News of his death on June 25 broke daily records, capturing nearly 8 percent of all conversations on the web. Buzz surrounding Jackson’s July 7 public memorial (which drew 31.1 million TV viewers) ranks as the third most-discussed topic online ever at more than 3 percent of conversations and early data for July 8 indicates that yesterday’s traffic record may already be eclipsed by today’s ongoing discussion. The one other event to …

Dave Osborn, SVP, Product Leadership, Nielsen Online
Recently, there’s been a fair amount of buzz about supposedly new and revolutionary ways to measure audiences online. Just this week, a press release from a competitor promised that their new “hybrid” methodology (panel + census) will provide “a comprehensive accounting of the complete digital media universe.”
The Nielsen Company has long believed that using panel and  census data – the best of both worlds – is a great way to measure the Web, especially in the increasingly layered, three-screen world. In fact, …

Dave Osborn, SVP, Product Leadership, Nielsen Online

Nielsen’s VideoCensus provides timely statistics and insights into how consumers use video online.  This includes the size and demographic composition (age, gender, race, etc) of the viewing audience for each website, as well as important measurements like the total number of streams viewed and the time spent watching by the average viewer. All this information helps content providers and websites more effectively sell their assets and audience, while providing tools for advertisers trying to decide where to …