Recent The Masters articles
Nielsen’s “Year in Sports 2010″ reveals that households earning more than $100,000 are more likely to watch major sporting events like the Super Bowl, World Series or World Cup.
[read more]Nielsen data over the past six weeks shows that “golf” returned as the most relevant topic to Tiger Woods in online conversations.
[read more]With so much anticipation for Tiger’s return to golf, many are speculating about just how high Masters ratings will be.
[read more]As the 2009 Masters gets underway this week, The Nielsen Company looks at the tournament’s final round ratings during the reign of Tiger Woods. Starting in 1997, when Woods won his first of four green jackets, his presence at the top of the leaderboard has been ratings gold.
Ratings For The Masters Golf Tournement: 1997-2008
Year
Woods Result
Viewers P2+
1997
Won
13,685,000
1998
T-8
9,957,000
1999
T-18
9,993,000
2000
5th
10,061,000
2001
Won
13,638,000
2002
Won
9,694,000
2003
T-15
8,811,000
2004
T-22
7,913,000
2005
Won
10,778,000
2006
T-3
9,298,000
2007
2nd
10,152,000
2008
T-2
9,711,000
Source: The Nielsen Company / All telecasts on CBS
In tournaments won by Tiger, CBS averages 11.9 million viewers during final round coverage. In each tournament since 1997 NOT won by Tiger, viewership for …
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