Nielsen Wire » The Dark Knight http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Thu, 09 Feb 2012 20:36:28 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 3-D Poised To “See Green” In 2009 http://blog.nielsen.com/nielsenwire/consumer/3-d-poised-to-see-green-in-2009/ http://blog.nielsen.com/nielsenwire/consumer/3-d-poised-to-see-green-in-2009/#comments Fri, 09 Jan 2009 17:00:10 +0000 admin http://blog.nielsen.com/nielsenwire/?p=6896 If 2008 is any indicator, 2009 should be a stellar year for 3-D — with Hollywood studios, movie theaters, and Video On Demand poised to reap the rewards.

Despite ticket prices of up to $25, audiences flocked to 3-D premium offerings in 2008. Several blockbusters, like “The Dark Knight,” also benefited from the premium pricing associated with Imax viewing. 3-D offerings also fared well in complimentary areas; preliminary numbers indicate the “Hannah Montana and Miley Cyrus: Best of Both Worlds” 3-D video-on-demand concert on STARZ On Demand has already garnered hundreds of thousands of views.

According to a recent study by Nielsen, gross sales increased by more than 65% for films exhibited in 3-D (versus traditional film only) — due to premium pricing and higher attendance.

But not all theaters are created equal.  According to Nielsen, the breakeven point for individual theaters depends on several factors, including the total number of screens and 3-D installation costs.

Another major factor is the total number of 3-D movies released by the industry.  According to a separate study by Nielsen, that magic number is twelve — as in, if twelve 3-D movie titles are released in 2009, all theaters — both large and small — will see profits.

With as many as 11 major movie releases expected to hit the screens in 2009, including Dreamworks’ “Monsters vs. Aliens,” there’s a good chance theaters will be seeing “green” in 3-D.

Read the full study: “Nice To Have Or A Must Have: A look At 3-D films.”

View a related webinar: “Pursuing 3-D, In A 2-D World.”

Read Nielsen’s recent 3-D payout analysis: “The Financiers Weigh In: A Go/No Go Payoff Analysis of 3-D Installation.”

]]> http://blog.nielsen.com/nielsenwire/consumer/3-d-poised-to-see-green-in-2009/feed/ 0 “The Dark Knight” Continues Box Office Reign http://blog.nielsen.com/nielsenwire/media_entertainment/the-dark-knight-continues-box-office-reign/ http://blog.nielsen.com/nielsenwire/media_entertainment/the-dark-knight-continues-box-office-reign/#comments Mon, 28 Jul 2008 22:04:26 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=281 For the second week in a row, the latest Batman feature “The Dark Knight” dominated the box office. The film has reached more than $300 million in total earnings faster than any other movie.

RANK FILM STUDIO WEEKEND GROSS
1 The Dark Knight WARNER BROS. $75,166,466 $313.80
2 Step Brothers SONY PICTURES $30,940,732 $30.90
3 Mamma Mia! UNIVERSAL $17,746,725 $62.60
4 The X-Files: I Want To Believe TWENTIETH CENTURY FOX $10,021,753 $10
5 Journey to the Center of the Earth WARNER BROS. $9,717,217 $60.50
6 Hancock SONY PICTURES $8,311,123 $206.50
7 Wall-E WALT DISNEY STUDIOS $6,422,186 $195.30
8 Hellboy II: The Golden Army UNIVERSAL $5,100,305 $66.10
9 Space Chimps TWENTIETH CENTURY FOX $4,536,838 $16.20
10 Wanted UNIVERSAL $2,738,550 $128.60
Source: The Hollywood Reporter / Nielsen EDI

The Hollywood Reporter details the other top films of the weekend.

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