Indonesia, Malaysia, Singapore and the Philippines all recorded sound growth in ad spending in 2008 despite the global economic downturn.  Meanwhile, ad spending in Thailand dropped 3 percent during the year as political instability took a toll.
INDONESIA
Leading the group was Indonesia, where ad spending increased 19 percent in 2008 over the previous year, and all four quarter showed growth.

Media Outlet
2008 (US$000s)
2007 (US$000s)
% Change

TV
2,868,654
2,522,678
14%

Newspapers
1,499,080
1,165,809
29%

Magazines
182,731
149,715
22%

TOTAL
4,550,465
3,838,202
19%

Source: Nielsen AIS

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