The notion that teens are too busy texting and Twittering to be engaged with traditional media is exciting, but false. To develop the best strategy around teens and media, start by challenging popular assumptions about teens.

President-Elect Barack Obama’s “V.P. pick” text message remains the most notable example of short code marketing in the U.S.  
According to a report released Monday by Nielsen’s Telecom Practice, Americans should expect to see more text message marketing in the future.  Given the immense popularity of texting in the U.S. and abroad, it’s not surprising that marketers have ramped up their use of the medium to engage their customers — where there’s an audience, marketers are not far behind.

The typical U.S. mobile subscriber sends and receives more SMS text messages than telephone calls, according to research released Monday by Nielsen Mobile. 
During the second quarter of 2008, a typical U.S. mobile subscriber placed or received 204 phone calls each month.  In comparison, the average mobile customer sent or received 357 text messages per month — a 450% increase over the number of text messages circulated monthly during the same period in 2006.