More than half (55%) of UK consumers are cutting back on food purchases, Nielsen reported Wednesday.  Last year, Nielsen’s Homescan survey found that just a third (36%) of UK consumers were trying to reduce grocery spending.  
Meanwhile, sales at low-cost food retailers are growing.  In the last 12 weeks, Tesco’s sales were up 6.1% over the same time perod last year. Sales at Asda (+8.9%) and Morrison’s (+9.5%) grew by even larger percentages during the same period.
“Shoppers have been making fewer visits to the major supermarkets,” Mike Watkins, Senior Manager, Retailer …