On Tuesday, January 24, 2012 President Barack Obama delivered his State of the Union address. The address was carried live from 9:00PM to approximately 10:15 PM on 14 networks. The sum of average audience for those networks was 37,652,713 viewers, with a combined household rating of 24.0. The networks carrying the address were ABC, CBS, FOX, NBC, CNBC, CNN, FBN, FOXNC, GALA, MSNBC, MUN2 and on tape delay on TEL, TF and UNI.

For the majority of countries in Asia Pacific, official primetime television starts at 6pm and finishes at 11pm*. Taking a closer look at viewing habits around the Asia Pacific region, however, the time slot when the bulk of viewers tune in is between 8pm and 9pm, when close to one third of the Asia Pacific# population (32%) is watching television.

Who watches the most TV? Women watch more than men, African-Americans outpace other ethnicities and older Americans tune in at higher rates than those their junior, according to the latest Nielsen Cross-Platform Report. The report shares video consumption across traditional TV, mobile and online.

In the Cross-Platform Report, Nielsen finds a resounding trend: Americans are spending more time watching video content on traditional TVs, mobile devices and the Internet than ever before.

From what people watch to what they buy, behavior across ethnic groups in the U.S. is as diverse as the groups themselves. A closer look at the multicultural landscape by The Nielsen Company reveals how consumers utilize the same resources differently.

How and what Americans watch on TV varies to some degree based on their ethnicity according to a Nielsen report of TV viewing and usage trends in 2010.

With the new TV season upon us, Nielsen has provided a look at what, and how, we watch TV in the U.S. Throughout 2009-2010, television viewing continued to fragment and adapt to new technologies such as digital video recorders and high-definition television.

Video consumption across multiple platforms is now a global phenomenon. Consumers in all regions are proving their insatiable appetite for video information and entertainment – thus far adding screens to their media mix, not replacing them.

Testifying at a public forum of the Federal Communications Commission (FCC), Susan Whiting, Vice Chair of The Nielsen Company, urged the body to tread carefully in evaluating the need for regulating emerging online and mobile video platforms.

In the U.S., young people’s media usage is markedly different from that of older generations but is likely to converge with their elders as they themselves grow older, according to Nielsen SVP of Consumer Insights Dounia Turrill at today’s Consumer 360 conference in Las Vegas.